The Brand Gap
Discover the unified theory of branding that bridges strategy and execution to create charismatic brands essential to customers' lives.
Top 18 Brand Strategy Books For Ambitious Branding Pros In 2025
Discover the top 18 brand strategy books that every ambitious branding professional should read. This curated list covers essential topics from positioning to storytelling, offering both foundational knowledge and advanced tactics.
Start With Why
Discover the transformative power of starting with 'why' in this iconic bestseller that explores how some people and organizations achieve g…
Building A Storybrand
Discover the secret to connecting with customers and growing your business using the power of storytelling. This proven method will transfor…
How Brands Grow
Discover the evidence-based secrets to growing your brand with decades of research distilled into practical insights for marketers.
Scramble
Embark on a thrilling adventure through the skies with 'Scramble', a gripping tale of daring pilots and high-stakes missions.
Ogilvy On Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called 'the most sought after wizard in the business'.
Grow
Unlock the secrets of the world's top businesses and learn how superior customer engagement can drive success.
The Coaching Habit
Transform your leadership with seven powerful coaching questions that unlock your team's potential and create lasting impact.
Shoe Dog
From a $50 loan to a $30 billion empire, Phil Knight's memoir reveals the gritty, inspiring journey behind Nike's iconic swoosh.
This list of the top 18 brand strategy books is a must-read for any ambitious branding professional looking to deepen their expertise. Compiled by Stephen Houraghan, a renowned brand strategist and educator, this collection spans a wide range of topics crucial for building successful brands. From understanding the fundamentals of brand strategy to mastering advanced techniques, these books provide actionable insights and tactical tools for both beginners and seasoned experts. Whether you're focusing on personal branding, corporate branding, or product branding, these must-read books offer a comprehensive foundation for growth and innovation. Dive into this curated list to expand your knowledge and elevate your brand-building skills.