How Brands Grow

by Byron Sharp
How Brands Grow cover
Good Books rating 4.25
Business and Economics
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Waterstones
Hardback • £24.99
Amazon
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Technical
  • ID: 7126
  • Added: 2025-12-11
  • Updated: 2025-12-13
  • ISBN: 9780195573565
  • Publisher: OUP Australia & New Zealand
  • Published: 2010-03-11
  • Formats: 1
  • Reviews: 3

How Brands Grow offers marketers a treasure trove of research-backed answers to their most pressing questions. From understanding how brands truly grow to the real impact of advertising and price promotions, this book is a comprehensive guide. It's written in an accessible style, making complex data digestible for professionals looking to enhance their brand's performance. The author presents decades of research in a way that is both informative and actionable, ensuring that readers can apply these insights to their own marketing strategies. This book is an essential read for anyone looking to make data-driven decisions in the world of branding and marketing.

Reviews
Hub Agency · 2025-12-11
critical 4.50

The book challenges marketing myths with empirical evidence. It's a critical read for anyone in the marketing industry.

This book is a must-read for anyone in the marketing field. It does a fantastic job of debunking common marketing myths and replacing them with solid, evidence-based insights. The author uses a lot of data to back up their points, which makes the arguments very convincing. It's not light reading, but if you're looking to understand the science behind marketing, this is the book for you. The structure is clear, and the ideas are presented in a way that's easy to follow, even if the subject matter is complex.

Quick quotes

    How Brands Grow proves itself to be a critical book in challenging and breaking down the myths within the marketing industry.

    Using empirical evidence to support their arguments, the author presents a compelling case for rethinking marketing strategies.

    This book is a game-changer for anyone serious about understanding the science behind brand growth.

Reddit - Marketing · 2025-12-11
insightful 4.00

The book is insightful for FMCG businesses but requires critical thinking. It challenges conventional marketing wisdom with evidence-based insights.

This book is a game-changer for anyone in the FMCG sector. It's packed with data and challenges a lot of the traditional marketing wisdom. However, it's not a book you can read passively; you need to engage with the ideas and think critically about how they apply to your own business. The author uses a lot of empirical evidence to back up their points, which makes the arguments very compelling. It's a bit dense in places, but if you're serious about marketing, it's definitely worth the effort.

Quick quotes

    This book is interesting and probably means a lot for FMCG types of businesses.

    You can't read it and think 'oh, this is how it is'.

    The one thing I took away from this book is that marketing is not about being clever, it's about being consistent.

Ian Hopkinson · Ian Hopkinson · 2019-01-30
enjoyable 4.25

The book is well-structured and easy to read. It contains valuable ideas that are worth exploring.

I really enjoyed this book. It's well-structured and surprisingly easy to read, given the complex subject matter. The ideas it presents are valuable and thought-provoking. It's not just about theory; the author provides practical insights that you can apply to your own marketing strategies. I found myself highlighting passages and making notes as I read. It's a book that will stay with you long after you've finished it. If you're looking for a book that will challenge your thinking and provide actionable insights, this is it.

Quick quotes

    I enjoyed this second foray into marketing, How Brands Grow is well-structured and relatively easy reading.

    I found the ideas it contained to be valuable and thought-provoking.

    It's a book that will stay with you long after you've finished it.

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