The book is praised for its practical approach to using storytelling elements to create clear and compelling messages for customers. It is seen as a valuable resource for anyone looking to improve their communication strategies.
This review highlights how the book effectively breaks down the elements of good storytelling and applies them to business communication. The reviewer appreciates the book's concise yet impactful advice, making it a useful tool for marketers and business owners. They also note that the book's principles can be easily implemented, leading to better customer understanding and engagement. Overall, the book is seen as a must-read for those looking to enhance their messaging strategies.
Quick quotes
It's a relatively short book about using stories, and the elements of good storytelling, to create messages that will help our customers understand our products and services.
The book is a valuable resource for anyone looking to improve their communication strategies.
The book's principles can be easily implemented, leading to better customer understanding and engagement.