The book is a deeply personal and vulnerable story that offers a unique perspective on the creation of an iconic brand. It's a moving account that leaves a lasting impact on the reader.
The reviewer on Medium was struck by the profound personal and vulnerable narrative that Phil Knight presents in his memoir. They found the story to be refreshingly honest and deeply moving, highlighting the emotional journey behind the creation of Nike. The reviewer appreciated the raw and unfiltered perspective, which made the book a compelling read. The memoir's ability to evoke strong emotions and provide insight into the personal struggles and triumphs of the creator makes it a standout in the genre of business memoirs.
Quick quotes
A profoundly personal, vulnerable, and refreshingly honest story about creating one of the most iconic brands in the world.
This book moved me to tears.
It's a deeply personal and vulnerable story that offers a unique perspective on the creation of an iconic brand.