Built to Sell is a valuable read for those looking to structure and grow their business for a future sale. The book is written in an engaging story format, making it easy to understand and apply the key points. It is particularly useful for service-based businesses in the marketing or digital space.
Built to Sell is a book that offers practical advice on how to structure and grow a business with the intention of selling it. The book is written in a story format, which makes it engaging and easy to read. The author, John Warrillow, has successfully exited three businesses, so he knows what he is talking about. The book is particularly useful for service-based businesses in the marketing or digital space. It is not a long book, so it can be read in a week or two. The book provides useful tips at the end of each chapter, reinforcing the key points. At the end of the story, the author repeats each key point with even more details, ensuring that the reader 'gets' the content. The book is a valuable use of time for anyone looking to productise their business for sale.
Quick quotes
It is written in a super easy to read style. It is a story not a how to book, so you become engaged with the characters and want to know what happens to them
They have useful tips at the end of each chapter, reinforcing the key points. Then at the end of the story they repeat each key point with even more details - you can't not 'get' the content!
It is written by John Warrillow who has successfully exited three businesses so he knows what he is talking about. The last one forms the basis for the book