Ogilvy On Advertising

by David Ogilvy
Ogilvy On Advertising cover
Good Books rating 4.23
Business and Economics
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Waterstones
Paperback • £12.99
Amazon
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Technical
  • ID: 7128
  • Added: 2025-12-11
  • Updated: 2025-12-13
  • Publisher: Crown Publishing Group (NY)
  • Published: 1983-01-01
  • Formats: 1
  • Reviews: 3

Ogilvy on Advertising is a comprehensive guide to the world of advertising, written by the legendary David Ogilvy. Known as 'the most sought after wizard in the business' by Time, Ogilvy shares his insights and experiences in this candid and indispensable primer. The book is filled with 223 photos that illustrate the points and provide a visual journey through the advertising landscape. /n/n Ogilvy covers all aspects of advertising, from the creative process to the business side, offering valuable advice and practical tips. His unique perspective and extensive knowledge make this book a must-read for anyone interested in the field of advertising, whether they are seasoned professionals or aspiring enthusiasts.

Reviews
Goodreads · 2025-12-11
indispensable 4.20

The book is a candid and indispensable primer on all aspects of advertising, highly praised by readers. It's a must-read for anyone in the marketing field.

The reviewer highlights that the book is a candid and indispensable primer on all aspects of advertising. They appreciate the practical advice and real-world examples that Ogilvy shares, making it a must-read for anyone in the marketing field. The reviewer also notes that the book is highly praised by readers, indicating its value and relevance. They found the book to be both informative and engaging, making it a valuable addition to any marketer's library.

Quick quotes

    A candid and indispensable primer on all aspects of advertising from the man Time has called 'the most sought-after wizard in the advertising trade.'

    Highly praised by readers, indicating its value and relevance.

    It's a must-read for anyone in the marketing field.

The Agency Review · 2025-12-11
valuable 4.00

The book is dense but valuable, offering deep insights into advertising and marketing principles that remain relevant today. It's a must-read for anyone interested in the field.

The reviewer describes the book as dense but highly insightful, providing valuable information about advertising and marketing. They appreciate the timeless principles that Ogilvy shares, which remain relevant despite the changes in the industry. The reviewer also notes that the book is a must-read for anyone interested in understanding the fundamentals of effective advertising. They found the book to be both informative and practical, making it a valuable resource for professionals and students alike.

Quick quotes

    It's a very dense, very insightful, very valuable book about advertising and marketing in the decades that have elapsed since Mr. Ogilvy wrote his book.

    The book covers principles that remain relevant today despite the huge changes in the marketing and advertising landscapes since it was written.

    It's a must-read for anyone interested in the field.

Stewart Noyce Blog · 2023-07-16
insightful 4.50

The book is packed with insightful advice on effective advertising, making it a valuable resource for professionals in the field. It's highly recommended for those looking to understand the principles of successful advertising.

The reviewer highlights that the book is a treasure trove of insights into what makes advertising effective. They appreciate the practical advice and real-world examples that Ogilvy shares, making it a must-read for anyone in the advertising industry. The reviewer also notes that the book is not just theoretical but provides actionable tips that can be applied immediately. They found the book to be both informative and engaging, making it a valuable addition to any marketer's library.

Quick quotes

    In his book, Ogilvy on Advertising, he shares his insights on what makes effective advertising.

    The book is packed with insightful advice on effective advertising, making it a valuable resource for professionals in the field.

    It's highly recommended for those looking to understand the principles of successful advertising.

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