Zag

by Marty Neumeier
Zag cover
Good Books rating 3.88
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Waterstones
Paperback • £23.99
Amazon
Format/Price Check
Technical
  • ID: 7125
  • Added: 2025-12-11
  • Updated: 2025-12-30
  • Formats: 1
  • Reviews: 4
Reviews
linkedin.com · Unknown · 2025-12-19
good 2.50

The book is praised for its short length and well-designed format, but criticized for being repetitive and similar to another book by Seth Godin. The reviewer found it a good read overall, but not as rich as the other book.

The reviewer recently finished reading 'ZAG' by Marty Neumeier and gave it a grade of C+ using the American grading system. They appreciated the book's short length and well-designed format, which makes it read like a comic book. However, they felt that the content was quite similar to Seth Godin's 'This is Marketing,' making it somewhat repetitive. While they found 'ZAG' to be a good read, they believed Godin's book was richer in content. The reviewer suggests that if size and design are important factors, 'ZAG' is a winner. They also shared several key ideas from the book, such as the concept of marketplace clutter and the importance of differentiation in branding.

Quick quotes

    The main advantages of this book is that it's insanely short and is very well designed (it reads like a comic book).

    The main disadvantage for me was that it seemed to have very similar content to the book "This is marketing" by Seth Godin that I've read previously, so it was a little too repetitive.

    If you haven't read either of the books, it's hard to say which one is a good start, but I felt like Seth Godin's one was richer.

coolerinsights.com · Unknown · 2025-12-19
insightful 4.00

Zag is a book that challenges conventional thinking and encourages readers to embrace their uniqueness. It offers practical advice on standing out in a crowded world, making it a valuable read for anyone looking to make an impact.

Zag by Marty Neumeier is a compelling book that dives into the importance of differentiation in a world where everyone is trying to fit in. The author provides insightful strategies and real-world examples to help readers understand how to stand out and make a lasting impression. The book is not just about business; it's about personal growth and finding your own path. They liked the book's practical approach and the way it encourages readers to think outside the box. However, some might find the examples a bit dated, but the core message remains timeless. Overall, it's a great read for anyone looking to make a mark in their field.

Quick quotes

    The future belongs to those who can zag when others zig

    Zag is about creating new value by challenging the status quo

    The key to success is not to be better, but to be different

greatesthitsblog.com · Unknown · 2025-12-19
excellent 4.50

Zag by Marty Neumeier is a concise and insightful book that challenges conventional thinking about branding. It emphasizes the importance of differentiation and offers practical advice for creating a unique brand identity. The book is praised for its clarity and actionable insights, making it a valuable resource for marketers and business leaders.

Zag by Marty Neumeier is a must-read for anyone interested in branding and marketing. The book is highly regarded for its straightforward approach and practical advice. Neumeier argues that in a crowded market, standing out is crucial, and he provides a clear framework for achieving this. The book is filled with real-world examples and actionable tips, making it a valuable resource for professionals. Readers appreciate the book's clarity and the way it simplifies complex concepts. Overall, Zag is seen as an essential guide for creating a distinctive brand identity. The book's emphasis on differentiation is particularly noteworthy, as it encourages readers to think outside the box and challenge conventional wisdom. The practical advice and real-world examples make it a valuable resource for anyone looking to improve their branding efforts.

Quick quotes

    The book is a must-read for anyone interested in branding and marketing.

    Neumeier argues that in a crowded market, standing out is crucial.

    The book is filled with real-world examples and actionable tips, making it a valuable resource for professionals.

maccelerator.la · Unknown · 2024-08-12
compelling 4.50

Zag is a compelling read that offers a brand marketing model with four elements: Focus, Difference, Trend, and Communication. The book is short but packed with valuable insights, encouraging readers to implement ideas rather than just generate them.

Zag by Marty Neumeier is a must-read for startup founders and anyone interested in branding and marketing. The book presents a concise yet powerful model for developing strong and differentiated brands in a competitive landscape. It emphasizes the importance of radical differentiation and provides practical checkpoints to assess and enhance brand strategy. The author's unique approach, including the Scissors, Paper, Rock analogy, makes the book both engaging and insightful. Additionally, the company's blog encourages readers to steal ideas, fostering a culture of implementation over mere ideation. Overall, Zag is a breath of fresh air in the world of business strategy, offering valuable tools and perspectives for creating and maintaining a successful brand.

Quick quotes

    In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. The new rule: When everyone zigs, zag.

    What I especially like about it is that the company itself has a blog where you’re encouraged to “steal ideas.

    In other words, focus beats size, size beats momentum, and momentum beats focus.

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