The Brand Gap

by Marty Neumeier
The Brand Gap cover
Good Books rating 4.47
Business and Economics
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Technical
  • ID: 7119
  • Added: 2025-12-11
  • Updated: 2025-12-11
  • ISBN: 9780735713307
  • Publisher: New Riders Publishing
  • Published: 2003-01-01
  • Reviews: 3

The Brand Gap presents a groundbreaking unified theory of branding, combining strategic and creative approaches to build charismatic brands that resonate deeply with customers. In this concise and engaging read, you'll learn the five essential disciplines of brand-building, how branding transforms competition, and the importance of collaboration and design in creating a compelling brand experience. The book also provides practical tools for testing brand concepts and managing brands effectively from within the organization. /n/n Praised for its clarity and depth, The Brand Gap is a must-read for anyone looking to understand the power of branding. It offers insights that are fresh and relevant, making it an essential tool for business, engineering, and design professionals. The book's visual language and accessible style make complex ideas easy to grasp, ensuring that everyone in the company can benefit from its teachings.

Reviews
Kyla Denanyoh's Blog · Kyla Denanyoh · 2024-12-10
insightful 4.50

The book is praised for its clear and engaging writing style, making complex branding concepts accessible. The practical advice and visual elements are particularly appreciated.

Kyla Denanyoh highlights how Marty Neumeier's writing style is straightforward and engaging, making it easy to grasp complex branding concepts. They appreciate the practical advice and visual elements that make the book both informative and enjoyable. The book is seen as a valuable resource for anyone looking to understand and improve their branding strategies. The reviewer also mentions how the book could be used for training or instruction, indicating its clarity and usefulness.

Quick quotes

    I like how it's written; Marty writes in an obvious way where you're just like, I could take a quiz after this or even instruct or train.

    The book is packed with practical advice and visual elements that make it both informative and enjoyable.

    It's a must-read for anyone looking to understand and improve their branding strategies.

Julian Paul's Blog · Julian Paul · 2024-06-24
transformative 4.70

Despite its short length, the book is packed with valuable insights and perspectives that can change the way you view branding. The practical advice and visual elements are particularly appreciated.

Julian Paul highlights how the book, despite its short length, is packed with valuable insights and perspectives that can change the way you view branding. They appreciate the practical advice and visual elements that make the book both informative and enjoyable. The reviewer finds the book to be a valuable resource for anyone looking to understand and improve their branding strategies. The book is seen as a must-read for anyone in the field of branding.

Quick quotes

    No matter how short this book(let) might be, it's packed to the brim with value and perspectives that will change the way you view branding forever.

    The practical advice and visual elements are particularly appreciated.

    It's a must-read for anyone looking to understand and improve their branding strategies.

Medium · Resolution Athens · 2016-01-01
comprehensive 4.20

The writing is clear and well-organized, avoiding the pitfalls of being long-winded despite the complexity of the topic. The book is seen as a valuable resource for understanding branding.

Resolution Athens commends Marty Neumeier's clear and meticulously organized writing, which effectively avoids the common issue of being long-winded. They appreciate how the book simplifies complex branding concepts, making it accessible and valuable for readers. The reviewer finds the book to be a comprehensive guide that provides deep insights into branding, making it a must-read for anyone in the field.

Quick quotes

    Marty's writing is clear and meticulously organized.

    A topic as complex as branding lends itself to being long winded. Marty avoids that.

    The book is a comprehensive guide that provides deep insights into branding.

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