The book provides a comprehensive, visual guide to successful branding with five and a half steps, backed by case studies and over a thousand illustrations. It is both intellectually and visually stimulating, proving that the steps to great branding work.
Branding: In Five and a Half Steps by Michael Johnson is a detailed, visual guide to successful branding. The book outlines five and a half steps, each backed by case studies, the success of notable clients, and detailed explanations. These steps include investigating the market, developing a strategy and narrative, bridging gaps between ideas, designing logos and graphics, implementing the branding, and engaging or reviving old ideas. The book is filled with over a thousand vibrant illustrations and templates, making it both intellectually and visually stimulating. It serves as a practical and inspiring resource for anyone looking to improve their branding strategy. The steps are proven to work, as evidenced by the book itself.
Quick quotes
Not only are these steps tried, tested, and easy to implement, they are backed up by case studies, the success of many notable clients, and detailed explanation.
Johnson also includes over one thousand vibrant illustrations of corporate identities and templates readers can use to start imagining their own company brands.
The book itself is proof that these steps to great branding work!