Positioning: The Battle For Your Mind

by Al Ries & Jack Trout
Positioning: The Battle For Your Mind cover
Good Books rating 4.17
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  • ID: 7123
  • Added: 2025-12-11
  • Updated: 2025-12-11
  • Reviews: 3
Reviews
Goodreads · 2025-12-11
great 4.00

The book is delightful to read and the authors are masters of words. It is a good book that could benefit from an update.

This review highlights the book's readability and the authors' skill with words. They find it enjoyable and well-written, but suggest that an update could make it even more relevant. The reviewer appreciates the insights provided, but feels that some aspects of the book might be outdated. Overall, they recommend it with the caveat that it could use a refresh to better align with current marketing practices.

Quick quotes

    The book is delightful to read.

    Reis and Trout are true masters of words.

    This is a good book in need of an update.

Brand Syncopation · 2023-01-05
excellent 4.50

The book emphasizes that a product can't be all things to all people and must give up something to gain a powerful position. This is a key takeaway.

This review discusses the book's central theme that a product must focus on a specific position in the market rather than trying to appeal to everyone. They appreciate the book's insights and find the argument compelling. The reviewer also notes that the book's message is timeless and relevant, even though it was written some time ago. They highlight the importance of making strategic choices in marketing to occupy a distinct place in the consumer's mind.

Quick quotes

    The book makes the point that a product can't be all things to all people and have a powerful position.

    You have to give up something to get something.

    The book's message is timeless and relevant.

Gregg Borodaty · 2015-04-13
great 4.00

The book is presented as a marketing classic with timeless appeal, focusing on substance over style. They find it enjoyable and insightful.

This reviewer sees the book as a marketing classic that stands the test of time. They appreciate its focus on substance over style and find it enjoyable to read. The reviewer highlights the book's timeless appeal and the valuable insights it provides. They suggest that while the book might be somewhat basic for those already well-versed in marketing, it is still a worthwhile read for its foundational principles and practical advice.

Quick quotes

    The book was presented as a marketing classic that had a timeless appeal to it.

    Since I'm all about substance over style, it sounded like a good fit.

    I found the stories and examples to be particularly engaging and illustrative.

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