How Change Happens
Cass Sunstein explores the dynamics of social change, from the collapse of norms to the power of nudges, using insights from behavioral econ…
All Books
Small Is Beautiful: Economics as if People Mattered
A groundbreaking critique of modern economics, advocating for community-centered, sustainable growth over corporate greed and excessive cons…
Start at the End: How to Build Products That Create Change
Discover a practical approach to designing products that change behavior, blending behavioral science with innovative design principles.
Think Twice: Harnessing the Power of Counterintuition
A thought-provoking collection of essays that challenge conventional wisdom and offer fresh perspectives on life's big questions.
Talleyrand
Dive into the scandalous life of Talleyrand, the silver-tongued diplomat who navigated France's most tumultuous eras with cunning and charm.
With Eagles to Glory: Napoleon and His German Allies in the 1809 Campaign
Discover the untold story of German soldiers' heroic exploits in 1809, as they take center stage in Napoleon's battles with unparalleled ski…
The Brand Gap
Discover the unified theory of branding that bridges strategy and execution to create charismatic brands essential to customers' lives.
