The book explores why plans often go awry and offers nine principles to help individuals and companies make better decisions. It delves into the emotional, relational, and environmental factors that influence decision-making, providing both informative and entertaining case studies.
Francesca Gino's 'Sidetracked' investigates the reasons behind derailed plans in both personal and professional contexts. The book is structured around nine principles that aim to reduce the likelihood of making poor decisions. These principles are categorized into three key areas: emotional state, relationships, and environment. Gino uses behavioral studies and real-world examples from companies like Ducati, Volkswagen, Yahoo!, and FIJI water to illustrate how these factors can distract individuals and organizations from their goals. The writing is accessible, and the case studies are both informative and engaging, making it a valuable read for those interested in behavioral economics. The book is highly recommended for readers who enjoy the works of Dan Ariely and Chip Heath.
Quick quotes
This book will appeal to readers of Dan Ariely, Chip Heath, and of others who write about behavioral economics.
Gino's writing is accessible and the case studies are both informative and entertaining.
Highly recommended.