Influence: The Psychology of Persuasion

by Robert Cialdini
Influence: The Psychology of Persuasion cover
Good Books rating 4.23
Psychology and Human Behavior
Technical
  • ID: 3348
  • Added: 2025-10-18
  • Updated: 2025-10-18
  • Publisher: Addison-Wesley Educational Publishers
  • Published: 1985-01-01
  • Reviews: 3

Influence is a groundbreaking exploration of the psychology of persuasion. Dr. Robert Cialdini delves into the six key principles that govern human behavior and decision-making, revealing how these principles are used in everyday situations to influence our choices. From the power of reciprocity to the rule of social proof, this book offers a fascinating look at the subtle forces that shape our actions./n/nCialdini's research is not just theoretical; it's practical. He provides real-world examples and case studies that illustrate how these principles are applied in marketing, sales, and even personal relationships. Whether you're looking to improve your negotiation skills or simply want to understand the forces that influence your own decisions, Influence is an essential read.

Reviews
Goodreads · 2025-10-18
fascinating 4.20

The book is praised for its comprehensive coverage of psychology and its engaging nature. It is considered a top-notch resource on persuasion.

This book is widely regarded as a must-read for anyone interested in understanding the psychology behind persuasion. The reviewer highlights its thorough exploration of how people are influenced, making it both fascinating and highly informative. They appreciate the book's ability to keep the reader engaged throughout. It's a valuable resource for marketers and anyone looking to understand the mechanics of persuasion better.

Quick quotes

    This is a top-notch book on psychology, and seems quite comprehensive on the subject of how we are persuaded to do things.

    The book is fascinating and engaging.

    A top-notch book on psychology

Nathan Eberline · Nathan Eberline · 2023-07-06
thoughtful 4.00

The book emphasizes the importance of critical thinking and equipping oneself with tools for making thoughtful decisions. It is seen as a reminder of the subtle ways we are influenced.

Nathan Eberline's review underscores the book's focus on critical thinking and the tools needed to make thoughtful decisions. They appreciate how the book highlights the often-overlooked ways we are influenced in our daily lives. The reviewer finds it a valuable read for anyone looking to understand and navigate the complexities of persuasion. It's not just about understanding others but also about self-awareness and making informed choices.

Quick quotes

    Robert Cialdini's Influence reminds us of the importance of critical thinking and equipping ourselves with the tools necessary to make thoughtful decisions.

    It's not just about understanding others but also about self-awareness and making informed choices.

    A valuable read for anyone looking to understand and navigate the complexities of persuasion.

Kate on Thin Ice · Kate · 2020-01-21
valuable 4.50

The book is recommended for those looking to improve their sales skills or break into the field. It is considered a valuable resource for understanding persuasion.

Kate's review highlights the book's usefulness for anyone in the sales field or aspiring to be. They find it a valuable resource that delves into the psychology of persuasion, offering practical insights. The reviewer appreciates how the book can help level up one's sales game by understanding the underlying principles of influence. It's seen as an essential read for professionals looking to enhance their persuasive abilities.

Quick quotes

    Overall, I would recommend Influence: The Psychology of Persuasion for anyone trying level up their sales game or trying to break into sales.

    A valuable resource that delves into the psychology of persuasion, offering practical insights.

    An essential read for professionals looking to enhance their persuasive abilities.

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