Influence: The Psychology of Persuasion

by Robert Cialdini, Dr. Robert Cialdini
Influence: The Psychology of Persuasion cover
Good Books rating 4.17
Psychology and Human Behavior
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  • ID: 3348
  • Added: 2025-10-18
  • Updated: 2025-10-20
  • Publisher: Addison-Wesley Educational Publishers
  • Published: 1985-01-01
  • Reviews: 4

Influence delves into the science of persuasion, revealing the six key principles that drive human behavior and decision-making. Through engaging examples and real-world applications, the book explores how these principles can be ethically applied in various aspects of life, from business to personal relationships. /n/n Author Robert Cialdini, a renowned psychologist, draws on decades of research to provide insights into the mechanisms of influence. The book is not just a theoretical exploration but offers practical strategies to resist unwanted influence and become a more effective persuader.

Reviews
Medium · Tosin Adeoti · 2025-10-24
good 4.00

The book teaches readers how to recognize and defend against manipulation rather than deceive others. It provides valuable insights into the psychology of persuasion.

Tosin Adeoti highlights that the book is not about teaching deception but about empowering readers to recognize when they are being manipulated. This perspective makes the book a valuable tool for anyone looking to understand the psychological tactics used in persuasion. The insights provided are practical and can be applied in various aspects of life, from personal interactions to business dealings. Adeoti emphasizes that the book's teachings are essential for making informed decisions and protecting oneself from undue influence.

Quick quotes

    Cialdini is not teaching you how to deceive; he's teaching you how to defend; how to recognize when you're being nudged or outright manipulated.

    The book provides valuable insights into the psychology of persuasion.

    It's essential for making informed decisions and protecting oneself from undue influence.

Salvador Briggman's Blog · Salvador Briggman · 2025-10-21
insightful 4.50

The book explores how mental shortcuts rule our decisions, providing insightful techniques for understanding persuasion.

Salvador Briggman delves into the premise that our decisions are often governed by mental shortcuts, as highlighted in the book. The techniques discussed are seen as insightful and practical, offering readers a deeper understanding of the psychology of persuasion. Briggman appreciates the book's ability to break down complex concepts into understandable and applicable knowledge, making it a valuable read for anyone interested in the subject.

Quick quotes

    We are ruled by the mental shortcuts we use.

    This is pretty much the premise of the entire book and all of the techniques that Cialdini mentions.

    The book provides insightful techniques for understanding persuasion.

Goodreads · 2025-10-18
fascinating 4.20

The book is praised for its comprehensive coverage of psychology and its engaging nature. It is considered a top-notch resource on persuasion.

This book is widely regarded as a must-read for anyone interested in understanding the psychology behind persuasion. The reviewer highlights its thorough exploration of how people are influenced, making it both fascinating and highly informative. They appreciate the book's ability to keep the reader engaged throughout. It's a valuable resource for marketers and anyone looking to understand the mechanics of persuasion better.

Quick quotes

    This is a top-notch book on psychology, and seems quite comprehensive on the subject of how we are persuaded to do things.

    The book is fascinating and engaging.

    A top-notch book on psychology

Nathan Eberline · Nathan Eberline · 2023-07-06
thoughtful 4.00

The book emphasizes the importance of critical thinking and equipping oneself with tools for making thoughtful decisions. It is seen as a reminder of the subtle ways we are influenced.

Nathan Eberline's review underscores the book's focus on critical thinking and the tools needed to make thoughtful decisions. They appreciate how the book highlights the often-overlooked ways we are influenced in our daily lives. The reviewer finds it a valuable read for anyone looking to understand and navigate the complexities of persuasion. It's not just about understanding others but also about self-awareness and making informed choices.

Quick quotes

    Robert Cialdini's Influence reminds us of the importance of critical thinking and equipping ourselves with the tools necessary to make thoughtful decisions.

    It's not just about understanding others but also about self-awareness and making informed choices.

    A valuable read for anyone looking to understand and navigate the complexities of persuasion.

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