W. Chan Kim & Renée Mauborgne

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Books by this author

Date Title Author Rating List appearances

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Cover of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim & Renée Mauborgne

Cover of Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

W. Chan Kim & Renée Mauborgne