The book emphasizes creating a thriving business by focusing on customer solutions rather than competing with others. It highlights the importance of innovation and addressing customer needs, using examples like Amazon and Uber to illustrate its points.
The reviewer found 'Blue Ocean Shift' to be a valuable resource for both new and experienced business owners, as well as freelancers. The book's focus on creating solutions and attracting customers, rather than taking customers from competitors, was particularly appreciated. The authors' emphasis on innovation and addressing customer needs is seen as a key takeaway. The reviewer also noted that while the book may not lead to Amazon-level success directly, it provides a solid foundation for business growth. The book is recommended for its practical advice and insightful examples.
Quick quotes
Blue oceans are less about disruption and more about nondisruptive creation, where one’s gain doesn’t have to come at the expense of others.
The biggest takeaway you can get from Blue Ocean Shift is focusing on your offer (or product). Don’t freak out about the competitors, marketing, and so on. What you can do you for the customer is your top priority before anything else.
Kim and Mauborgne created a fitting book for beginning and experienced business owners. Freelancers can also learn a thing or two from this book. The Blue Ocean authors presented lessons businesses need to remember: innovation and their customers’ needs.