The reviewer appreciates the book's innovative approach to business strategy and finds it thought-provoking. They recommend it to readers interested in strategic thinking.
Charelle Griffith finds 'Blue Ocean Strategy' to be a thought-provoking and innovative approach to business strategy. She appreciates the book's focus on creating new market spaces rather than competing in existing ones. Griffith highlights the practical examples and case studies that illustrate the concepts discussed in the book. She recommends it to readers who are interested in strategic thinking and looking for new ways to approach business challenges.
Quick quotes
Thinking about reading Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne?
Check out my review so you can decide whether it is a book worth reading.
The book is a provocative and influential framework for strategic thinking.