Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim & Renée Mauborgne ★ 4.5
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim & Renée Mauborgne ★ 3.5
Blue Ocean Strategy W. Chan Kim & Renée Mauborgne , W. Chan Kim and Renée Mauborgne , Kim and Mauborgne ★ 3.4