Contagious: Why Things Catch On

by Jonah Berger
Contagious: Why Things Catch On cover
Good Books rating 4.19
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  • ID: 7093
  • Added: 2025-12-10
  • Updated: 2025-12-10
  • Reviews: 4
Reviews
Reward Gateway · 2020-10-12
practical 4.25

The book argues that six key factors make a message contagious, providing a framework for creating shareable content.

The reviewer finds the book's framework for creating contagious content particularly useful. It's not just about understanding why things catch on, but also about applying these principles to make your own messages more impactful. The book is practical and offers a clear roadmap for anyone looking to enhance their marketing efforts. The reviewer appreciates the real-world examples and the way the book simplifies complex concepts.

Quick quotes

    Berger argues that there are six factors at play that make your message “contagious” - something so good and shareable that the recipient of the ...

    It walks you through real stories and examples of ...

    Berger effectively explains 6 succinct steps (STEPPS) to crafting contagious content, products and ideas; STEPPS stands for: Social Currency, ...

Girls in Marketing · 2020-10-12
engaging 4.00

The book uses real stories and examples to explain the six principles that drive awareness and engagement. These principles are backed by scientific research, making the book both informative and engaging.

The reviewer found the book to be an engaging and informative read. The use of real stories and examples makes the concepts easy to understand and apply. The six principles explained in the book are backed by scientific research, adding credibility to the insights shared. The reviewer particularly appreciated the book's ability to walk the reader through viral campaigns, making the concepts relatable and practical. The book is a great resource for anyone looking to understand and influence social behavior, whether in marketing or everyday life.

Quick quotes

    It walks you through real stories and examples of viral campaigns to explain the main six principles to drive awareness and engagement.

    The book is a great resource for anyone looking to understand and influence social behavior.

    The six principles explained in the book are backed by scientific research.

Medium · Niko Kampouris · 2020-01-01
insightful 4.00

The book reveals the science behind word-of-mouth and social transmission, highlighting six key principles that drive virality. These principles are backed by real-world examples and case studies, making the concepts accessible and applicable.

The reviewer found the book to be a fascinating exploration of how things catch on. They appreciated the way Dr. Berger breaks down complex ideas into simple, understandable principles. The use of real-world examples and case studies makes the book both engaging and practical. The six STEPPS framework is particularly useful for anyone looking to understand or influence social behavior. The reviewer also noted that the book is well-researched and backed by scientific studies, adding credibility to the insights shared.

Quick quotes

    Dr. Berger reveals the secret science behind word-of-mouth and social transmission.

    Essentially, there are six basic principles that drive all sorts of things to catch on.

    The book is a great read for anyone interested in understanding how influence works in everyday life.

Sword and the Script · 2014-05-06
practical 4.50

The book offers five key takeaways, including the power of online media and the importance of making people feel good. These insights are practical and can be applied to various aspects of marketing and social influence.

The reviewer found the book to be a treasure trove of practical insights. The five takeaways highlighted in the review are particularly useful for marketers and anyone interested in social influence. The emphasis on online media's exponential power and the importance of making people feel good are recurring themes that resonate throughout the book. The reviewer also appreciated the book's ability to simplify complex concepts, making them accessible to a wide audience. The practical applications of the insights shared make this book a valuable resource for anyone looking to understand and influence social behavior.

Quick quotes

    Measurement is the root cause of overestimation.

    Online media is exponentially powerful.

    Make them look at the right thing.

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