Misbehaving: The Making of Behavioral Economics

by Richard Thaler
Misbehaving: The Making of Behavioral Economics cover
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  • ID: 7092
  • Added: 2025-12-10
  • Updated: 2025-12-10
  • Reviews: 2
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goodreads.com · Unknown · 2025-12-15
entertaining 4.50

Richard Thaler's 'Misbehaving: The Making of Behavioral Economics' is both entertaining and accessible, offering valuable insights into human motives, business management, and public policy. The book is engaging for non-economists and provides an informative read for those interested in behavioral economics.

Richard Thaler's 'Misbehaving: The Making of Behavioral Economics' is a compelling exploration of the field, blending entertainment with educational value. The book is particularly accessible to non-economists, making it an informative read for anyone interested in human motives, business management, and public policy. Thaler's engaging writing style and insightful analysis make the book a valuable resource for understanding behavioral economics. The reviewer found the book both interesting and entertaining, highlighting its broad appeal and the practical insights it offers.

Quick quotes

    Thaler’s take on the making of behavioral economics was both entertaining and interesting

    The book is quite accessible to non-economists and would be quite the informative read for almost anyone interested in human motives, business management, and/or public policy

    The book is particularly accessible to non-economists, making it an informative read for anyone interested in human motives, business management, and public policy.

acrosstwoworlds.net · Unknown · 2016-08-30
brilliant 4.50

Misbehaving: The Making of Behavioral Economics by Richard Thaler is a captivating blend of personal memoir and intellectual discourse that chronicles the rise of behavioral economics. The book challenges the traditional notion of human rationality in economics and offers an engaging narrative that is both entertaining and intellectually stimulating, making it one of the top economics books of the last decade.

Misbehaving: The Making of Behavioral Economics by Richard Thaler is a delightful read that combines personal memoir with intellectual discourse. Thaler, a leading figure in behavioral economics, recounts his academic journey and the challenges he faced in promoting a new paradigm that challenges the traditional notion of human rationality. The book is engaging and entertaining, making complex ideas accessible and stimulating. It chronicles the rise of behavioral economics and its impact on economic theory, offering a fuller picture of human behavior. However, the book leaves us pondering the future of behavioral economics and whether it can create an all-encompassing model of economic behavior or remain entrenched in guerrilla warfare against the rationality paradigm.

Quick quotes

    It is rare to find a book that is as simultaneously engaging and entertaining as it is intellectually stimulating.

    The challenges Thaler faced as the leading proponent of what we now call behavioral economics, challenges both academic and personal, are wrapped together in an engaging presentation of both stories and ideas that make it one of the top economics books of the last decade.

    Unlike the geo-centric universe, however, the rationality paradigm is not dead. Instead it has been downgraded in the profession from “all-encompassing paradigm” to a “benchmark” from which it is useful to more clearly understand deviations and a fuller picture of human behavior.

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