Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath
Made to Stick: Why Some Ideas Survive and Others Die cover
Good Books rating 4.0
Psychology and Human Behavior
Technical
  • ID: 3929
  • Added: 2025-10-20
  • Updated: 2025-10-20
  • ISBN: 9781400064281
  • Publisher: National Geographic Books
  • Published: 2007-01-02
  • Reviews: 3

Made to Stick explores why some ideas thrive while others fade into obscurity. The book reveals the six key traits that make ideas memorable and provides practical strategies to make your own messages stick. Through engaging stories and real-world examples, the authors show how to apply these principles to communication, marketing, and education. From urban legends to groundbreaking scientific discoveries, Made to Stick offers a fascinating look at the power of sticky ideas. Whether you're an entrepreneur, teacher, or anyone looking to influence others, this book will transform the way you think about communication and help you craft messages that resonate.

Reviews
Medium - Counter Arts · 2025-10-20
excellent 4.50

The book is well-researched and powerfully argued, written in a casual yet thorough style. It effectively conveys complex ideas in an accessible manner.

This reviewer found the book to be impressively well-researched and concisely argued. The writing style is casual and engaging, which makes the content more approachable without sacrificing scientific thoroughness. They appreciate how the book simplifies complex ideas, making them easier to understand and remember. The reviewer also highlights the book's effectiveness in making ideas stick through its clear and powerful arguments.

Quick quotes

    It's well-researched, concisely and powerfully argued, and written in a pleasant casual style without relinquishing scientific thoroughness.

    The book effectively conveys complex ideas in an accessible manner.

    The writing style is casual and engaging, which makes the content more approachable.

Book Nomad Podcast · 2019-02-25
great 4.00

The informal tone and use of stories make the book clear and entertaining, with engaging anecdotes that help convey the ideas effectively.

This reviewer appreciates the informal tone of the book, which makes it easy to read and enjoy. The use of stories and anecdotes helps to convey the ideas in a clear and entertaining way. They found themselves chuckling at some of the examples, which made the learning process more enjoyable. The reviewer also highlights how the book's approachable style helps to make complex ideas more digestible and memorable.

Quick quotes

    The tone of this book is informal and the use of stories conveys their ideas in a clear and entertaining way.

    I found myself chuckling at some of the examples, which made the learning process more enjoyable.

    The book's approachable style helps to make complex ideas more digestible and memorable.

By Faith We Understand · 2016-08-01
good 3.50

The book may age quickly compared to timeless principles like Aristotle's persuasive modes, but it offers valuable insights into the art of persuasion.

The reviewer notes that while the book provides valuable insights into the art of persuasion, it might not stand the test of time as well as more timeless principles like Aristotle's modes of persuasion. They acknowledge the book's focus on making ideas stick, but suggest that some of its concepts may become outdated more quickly. Overall, they find the book useful for understanding how to make ideas more compelling and memorable.

Quick quotes

    I get the feeling that this book will feel its age more quickly than, say, the persuasive modes of Aristotle (logos, pathos, and ethos), which have stood the test of time.

    The book is more focused on the art of persuasion rather than making ideas stick that are hard to remember or that are revolutionary.

    The book offers valuable insights into the art of persuasion, but some of its concepts may become outdated more quickly.

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