Transcend: The New Science of Self-Actualization
Discover a bold reimagining of Maslow's hierarchy of needs and unlock your full potential to live a more creative, fulfilled, and connected …
All Books
Switch: How to Change Things When Change is Hard
Discover the science behind successful change and how to overcome the internal conflict between your rational and emotional minds to achieve…
The Art of Choosing
Explore the fascinating science behind our choices and how they shape our lives in this insightful and thought-provoking book.
Priceless: The Myth of Fair Value
Discover the hidden psychology behind pricing and how businesses manipulate our perception of value to make us pay more.
Stumbling on Happiness
Explore the science of happiness with psychologist Daniel Gilbert in this award-winning book that reveals why we often misunderstand what br…
Drive: The Surprising Truth About What Motivates Us
Discover the surprising truth about what truly motivates us and how to unlock your full potential in work and life.
Fascinate: Your 7 Triggers to Persuasion and Captivation
Unlock the secrets of fascination to captivate audiences and drive success in business and life. Sally Hogshead reveals how to harness the p…
Made to Stick: Why Some Ideas Survive and Others Die
Discover the secrets behind ideas that capture our attention and refuse to let go.
Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do
Discover how numbers shape our world in ways you never imagined, from medical testing to sports analytics.
The Compass of Pleasure
Explore the science behind our pleasures and vices with neuroscientist David J. Linden in this eye-opening and entertaining journey through …
The Buying Brain
Unlock the secrets of the subconscious mind to revolutionize your marketing and sales strategies with cutting-edge neuroscience.
The Secret Life of Pronouns: What Our Words Say About Us
Discover how everyday words reveal hidden truths about our personalities, emotions, and identities in this fascinating exploration of langua…
Obedience to Authority
A landmark study revealing the startling extent to which ordinary people will follow orders, even when it conflicts with their moral princip…
The Optimism Bias
Explore the neural basis of optimism and how our brains shape hope and decision-making.
Mindfulness
Discover how mindfulness can transform every aspect of your life with groundbreaking insights from Harvard psychologist Dr. Ellen J. Langer,…