The sales acceleration formula

by Mark Roberge
The sales acceleration formula cover
Good Books rating 4.27
Business and Economics
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Technical
  • ID: 9671
  • Added: 2026-01-01
  • Updated: 2026-01-01
  • ISBN: 9781119047179
  • Publisher: John Wiley & Sons
  • Published: 2015-02-03
  • Reviews: 3

The Sales Acceleration Formula offers a scalable, predictable method for growing revenue and constructing a successful sales team. Author Mark Roberge, an MIT alum with an engineering background, challenges traditional sales scaling methods by applying a metrics-driven, process-oriented approach. He shares his unique methodology, which he used to lead HubSpot's sales team to acquire and retain the company's first 10,000 customers across over 60 countries. This book provides an action plan for replicating Roberge's success, covering key elements such as hiring, training, managing, and generating demand. It emphasizes the use of data, technology, and inbound selling to enable better buying for customers and faster selling for salespeople. By altering the paradigm of sales from an art form to a science, Roberge offers a blueprint for turning brilliant ideas into the next $100 million revenue business.

Reviews
Bowery Capital · 2021-10-26
comprehensive 4.50

The book is highly rated for its practicality and depth, particularly in early revenue generation for SaaS companies. It is considered one of the most useful guides in the field.

The reviewer gives the book a high rating, noting its practicality and depth. They appreciate how the author goes deep into the subject, making it a valuable resource for early revenue generation in SaaS. The book is seen as a comprehensive guide that provides actionable insights. The reviewer also highlights the author's expertise and the book's relevance to modern sales strategies.

Quick quotes

    We give the book a 4.5 out of 5.0.

    The book is one of the most practical guides to early revenue generation in SaaS out there.

    Mark goes deep into the subject.

Customer Thermometer · 2017-09-20
practical 4.00

The book is praised for its practical approach to sales management, emphasizing data and technology over aggressive tactics. It is seen as a valuable resource for senior management in sales.

The reviewer highlights that this book is not about aggressive sales techniques but rather focuses on using data and technology to drive sales. They appreciate the practical advice and the author's background as an MIT engineer, which adds credibility. The book is seen as a comprehensive guide for senior management looking to implement effective sales strategies. The reviewer also notes that the book is easy to read and highly recommended for those in sales management.

Quick quotes

    This is a book that's not at all about hammering the phones or aggressive closing.

    It's written by an MIT engineer who found himself as employee number 13 at a startup.

    The book is highly recommended for senior management in sales.

Goodreads · 2015-02-03
actionable 4.30

The book is praised for its simplicity and actionable advice, providing both tactical and strategic approaches to sales management. It is seen as a valuable resource for those looking to improve their sales processes.

The reviewer enjoys the book's simplicity and actionable advice, noting that it provides both tactical and strategic approaches to sales management. They appreciate the practical insights and the book's relevance to modern sales strategies. The reviewer also highlights the book's usefulness for those looking to improve their sales processes and achieve scalable, predictable revenue growth.

Quick quotes

    What I personally enjoyed: it's simple, actionable, and provides both tactical and strategic approaches.

    I think that the process for hiring a sales team is particularly useful.

    The book is a valuable resource for those looking to improve their sales processes.

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