The book is noted for its detailed account of Jeep's ownership history, particularly the significant turning point of Chrysler's 1987 acquisition.
This blog post highlights the book's detailed account of Jeep's ownership history, with a particular focus on the significant turning point of Chrysler's 1987 acquisition. The book is praised for tracing the brand's lineage back to its WWII roots, providing a comprehensive look at the corporate shifts and financial struggles that shaped Jeep over the years. The detailed narrative makes it a valuable resource for understanding the brand's evolution. The only downside mentioned is that the book might be too focused on corporate history for some readers, but overall, it's a great read for those interested in the business side of automotive history.
Quick quotes
Chrysler's 1987 acquisition of Jeep marked a turning point.
Understanding the full story requires tracing the brand's lineage back to its WWII roots.
A valuable resource for understanding the brand's evolution.