Big Data Demystified

by David Stephenson
Big Data Demystified cover
Good Books rating 4.0
Business and Economics
Buy online
Waterstones
Paperback • £16.99
Amazon
Format/Price Check
Technical
  • ID: 9180
  • Added: 2025-12-23
  • Updated: 2025-12-30
  • ISBN: 9781292218113
  • Publisher: Pearson UK
  • Published: 2018-02-14
  • Formats: 1
  • Reviews: 3

Big Data Demystified is a comprehensive guide that helps you understand and utilize big data to develop your business strategy. Packed with examples and case studies, this book shows you how to accumulate and utilize vast information to gain deeper insights, understand customer motivations, speed up production lines, and offer personalized experiences. With 20 years of industry experience, author David Stephenson provides practical advice on how big data can give you the best competitive edge and why it is integral to the future of your business./n/nThe book is designed to be accessible and practical, offering eBook features such as searchable text, highlights, and notes. It is a valuable resource for anyone looking to harness the power of big data to drive business success. The eBook format ensures that you have instant access and can study offline or online, making it a convenient tool for busy professionals.

Reviews
analyticforesight.wordpress.com · 2024-12-28
excellent 4.00

The book is praised as an excellent resource for business leaders and data enthusiasts. It bridges the gap between technical and non-technical readers.

This review emphasizes the book's suitability for a wide audience, including business leaders and data enthusiasts who may not have a technical background. The reviewer appreciates how the book effectively bridges the gap, making complex topics understandable for non-experts. It's highlighted as a valuable guide for decision-makers looking to leverage big data and AI to make better business decisions. The reviewer finds the book to be a comprehensive and accessible resource, making it a great tool for both learning and practical application.

Quick quotes

    The book is an excellent resource for business leaders, data enthusiasts, and decision-makers who may not have technical expertise but want to understand big data.

    It bridges the gap between technical and non-technical readers, making complex topics understandable.

    A valuable guide for decision-makers looking to leverage big data and AI to make better business decisions.

purposefocuscommitment.com · 2021-10-14
informative 3.50

The book starts with a historical overview of big data, focusing on storage and hardware capabilities. It provides a solid foundation for understanding the evolution of big data.

This review highlights the book's effective introduction to big data, starting with a historical perspective that sets the stage for understanding current challenges and opportunities. The focus on storage and hardware capabilities is particularly noted as a strong point, making it accessible for readers without a technical background. The reviewer appreciates how the book lays out the basics in a clear and engaging manner, making complex topics more approachable. Overall, it's seen as a valuable resource for anyone looking to grasp the fundamentals of big data.

Quick quotes

    The author starts the book with a short history recap of the first issues involving big data.

    He talks about storage and hardware capabilities, providing a solid foundation for understanding the evolution of big data.

    This is a valuable resource for anyone looking to grasp the fundamentals of big data.

www.datentreiber.com · 2018-01-01
essential 4.50

The book is described as an essential guide for applying big data and AI to business decisions. It is seen as a practical tool for gaining competitive advantage.

This review positions the book as an essential guide for anyone looking to apply big data and AI in their business decisions. The reviewer highlights its practical approach, making it a useful tool for gaining a competitive advantage. The book is praised for its clear and actionable insights, which can be directly applied to business strategies. The reviewer finds it particularly valuable for decision-makers who want to stay ahead in a data-driven world, making it a must-read for those looking to harness the power of big data.

Quick quotes

    "Big Data Demystified" by David Stephenson is an essential guide for applying Big Data and AI to make better business decisions.

    It is seen as a practical tool for gaining competitive advantage.

    The book is praised for its clear and actionable insights, which can be directly applied to business strategies.

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