Big Data in Practice

by Bernard Marr
Big Data in Practice cover
Good Books rating 3.77
Technology and Innovation
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Technical
  • ID: 9179
  • Added: 2025-12-23
  • Updated: 2025-12-23
  • ISBN: 9781119231394
  • Publisher: John Wiley & Sons
  • Published: 2016-03-22
  • Reviews: 3

Big Data in Practice provides an in-depth look at how specific companies utilize big data to enhance their operations and customer understanding. The book is structured for easy navigation, with each chapter detailing the data used, the problems solved, and the processes implemented by major companies across various industries. From technology and retail to healthcare and finance, learn how big data is transforming these sectors. Each chapter also includes technical details, challenges, and lessons learned, making it a comprehensive guide for anyone looking to develop their own big data strategy.

Reviews
Purpose, Focus, Commitment · 2021-11-14
practical 4.00

The book is interesting and practical, offering insights into how major companies use big data daily. It is well-written and appealing to small businesses.

At first glance, this book looked very interesting, not just because of the title but also due to the promise of practical insights. It delivers on that promise by showing how major companies are using big data every day. The author does a good job of making the content appealing to small businesses, which is a significant plus. The examples are varied and provide a good overview of the potential of big data. However, some readers might find the book a bit superficial, as it does not delve deeply into the technical aspects of big data analytics.

Quick quotes

    This book fills the knowledge gap by showing how major companies are using big data every day.

    It's well written and appealing to small businesses.

    The lessons in Big Data are all there.

Statistics.com · 2019-12-02
informative 3.50

The book provides a high-level overview of 45 examples of big data analytics in various industries. It is concise and practical, focusing on real-world applications.

This short book is essentially an enriched list of 45 examples of how companies have used big data analytics. The author sticks to high-level insights, making it accessible for readers who want a broad understanding of the topic. It's a great resource for those looking to see how big data is applied in different sectors, from telecoms to manufacturing. The examples are diverse and provide a good overview of the potential of big data. However, it might lack depth for those seeking detailed technical insights.

Quick quotes

    This short book is essentially an enriched list of 45 examples of how companies have used big data analytics.

    Marr sticks to high level insights, making it accessible for readers who want a broad understanding of the topic.

    It's a great resource for those looking to see how big data is applied in different sectors.

Wiley Newsroom · 2016-04-19
insightful 3.80

The book provides in-depth insight into the use of big data by various industries. It is a valuable resource for understanding the strategic applications of big data.

Marr provides in-depth insight into the use of big data by cities, telecoms, sports, gambling, fashion, manufacturing, research, motor racing, and more. The book is a valuable resource for anyone looking to understand how big data is being used strategically across different sectors. The examples are well-chosen and provide a good overview of the potential of big data. However, the book might be too high-level for those seeking detailed technical insights or specific case studies.

Quick quotes

    Marr provides in-depth insight into the use of Big Data by cities, telecoms, sports, gambling, fashion, manufacturing, research, motor racing, and more.

    The book is a valuable resource for anyone looking to understand how big data is being used strategically across different sectors.

    The examples are well-chosen and provide a good overview of the potential of big data.

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