Big Data in Practice

by Bernard Marr
Big Data in Practice cover
Good Books rating 3.67
Technology and Innovation
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Technical
  • ID: 9179
  • Added: 2025-12-23
  • Updated: 2026-02-21
  • ISBN: 9781119231417
  • Publisher: John Wiley & Sons
  • Published: 2016-03-21
  • Reviews: 4

Big Data in Practice offers an in-depth look at how leading companies across various industries utilize big data to enhance their operations and customer understanding. The book provides a unique perspective on the actionable steps and resources required to implement big data effectively, showcasing real-world examples from technology, media, retail, sports, government, and financial institutions. Each chapter follows a consistent structure, detailing the data used, the problems solved, and the processes implemented, along with technical details, challenges, and lessons learned. This comprehensive guide helps readers develop their own big data strategies by offering additional reading materials and practical insights. From predictive analytics at Amazon and Target to big data applications in medicine, law enforcement, and banking, this book covers a wide range of industries. It highlights how companies like Walmart, LinkedIn, and Microsoft have successfully integrated big data into their operations. Whether you're looking to improve manufacturing, spur innovation, or enhance safety, Big Data in Practice provides the knowledge and tools needed to harness the power of big data effectively.

Reviews
Purpose, Focus, Commitment · 2021-11-14
practical 4.00

The book is interesting and practical, offering insights into how major companies use big data daily. It is well-written and appealing to small businesses.

At first glance, this book looked very interesting, not just because of the title but also due to the promise of practical insights. It delivers on that promise by showing how major companies are using big data every day. The author does a good job of making the content appealing to small businesses, which is a significant plus. The examples are varied and provide a good overview of the potential of big data. However, some readers might find the book a bit superficial, as it does not delve deeply into the technical aspects of big data analytics.

Quick quotes

    This book fills the knowledge gap by showing how major companies are using big data every day.

    It's well written and appealing to small businesses.

    The lessons in Big Data are all there.

Statistics.com · 2019-12-02
informative 3.50

The book provides a high-level overview of 45 examples of big data analytics in various industries. It is concise and practical, focusing on real-world applications.

This short book is essentially an enriched list of 45 examples of how companies have used big data analytics. The author sticks to high-level insights, making it accessible for readers who want a broad understanding of the topic. It's a great resource for those looking to see how big data is applied in different sectors, from telecoms to manufacturing. The examples are diverse and provide a good overview of the potential of big data. However, it might lack depth for those seeking detailed technical insights.

Quick quotes

    This short book is essentially an enriched list of 45 examples of how companies have used big data analytics.

    Marr sticks to high level insights, making it accessible for readers who want a broad understanding of the topic.

    It's a great resource for those looking to see how big data is applied in different sectors.

Wiley Newsroom · 2016-04-19
insightful 3.80

The book provides in-depth insight into the use of big data by various industries. It is a valuable resource for understanding the strategic applications of big data.

Marr provides in-depth insight into the use of big data by cities, telecoms, sports, gambling, fashion, manufacturing, research, motor racing, and more. The book is a valuable resource for anyone looking to understand how big data is being used strategically across different sectors. The examples are well-chosen and provide a good overview of the potential of big data. However, the book might be too high-level for those seeking detailed technical insights or specific case studies.

Quick quotes

    Marr provides in-depth insight into the use of Big Data by cities, telecoms, sports, gambling, fashion, manufacturing, research, motor racing, and more.

    The book is a valuable resource for anyone looking to understand how big data is being used strategically across different sectors.

    The examples are well-chosen and provide a good overview of the potential of big data.

Goodreads · 2016-04-04
insightful 3.40

The book presents 45 case studies of companies that took advantage of big data analytics or 'smart data'.

The reviewer appreciates the book's presentation of 45 case studies on companies that have successfully utilized big data analytics. They find the examples to be insightful and practical, showcasing the real-world applications of big data. The book is seen as a valuable resource for anyone looking to understand how big data can drive success in various industries. The reviewer also notes the book's accessibility, making it suitable for both beginners and experienced professionals.

Quick quotes

    This book presents 45 case studies of companies that took advantage of big data analytics or 'smart data'.

    The examples are insightful and practical, showcasing the real-world applications of big data.

    A valuable resource for anyone looking to understand how big data can drive success in various industries.

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