Strategy Maps: Converting Intangible Assets into Tangible Outcomes by Robert S. Kaplan & David P. Norton

Strategy Maps introduces a powerful new tool developed by Robert S. Kaplan and David P. Norton, creators of the Balanced Scorecard. This tool, the 'strategy map,' allows organizations to clearly and precisely describe the links between intangible assets and value creation. The authors argue that sustained value creation depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. /n/n Using their ongoing research with hundreds of Balanced Scorecard adopters, Kaplan and Norton show how companies can use strategy maps to link these processes to desired outcomes, evaluate and improve critical processes, and target investments in human, informational, and organizational capital. This blueprint helps any organization align its processes, people, and information technology for superior performance.

Reviews

Goodreads · 2023-01-01

useful 3.75

Readers appreciate the book's practical approach to strategy and its ability to translate intangible assets into tangible outcomes. The book is seen as a valuable resource for anyone interested in strategic planning.

The reviewers on Goodreads find the book to be a practical and valuable resource for understanding strategy maps. They appreciate the book's ability to translate intangible assets into tangible outcomes and its structured approach to strategic planning. The book is seen as a useful tool for managers, executives, and anyone interested in improving their strategic planning processes. The practical examples and case studies provided in the book are particularly appreciated by the reviewers.

Quick quotes

A practical and valuable resource for understanding strategy maps.

The book's structured approach to strategic planning is particularly useful.

The practical examples and case studies make the concepts easier to understand.

LinkedIn · P Safransky CPA · 2021-01-01

practical 4.50

The book is praised for its insightful approach to strategy and its impact on organizational performance. The reviewer finds the book to be a useful tool for understanding and implementing strategy maps.

The reviewer highlights the book's ability to provide a clear understanding of strategy maps and their impact on organizational performance. They appreciate the book's practical approach and the valuable insights it offers. The reviewer also notes that the book is a useful tool for managers and executives looking to improve their strategic planning processes. The book's emphasis on the importance of aligning strategy with organizational goals is particularly noteworthy.

Quick quotes

The book provides a clear understanding of strategy maps and their impact on organizational performance.

A useful tool for managers and executives looking to improve their strategic planning processes.

The book's emphasis on aligning strategy with organizational goals is particularly noteworthy.

Academy of Management · FD Tuggle · 2004-01-01

informative 4.00

The book effectively explains the concept of strategy maps and their role in translating intangible assets into tangible outcomes. The reviewer appreciates the practical approach and the structured methodology presented.

The reviewer finds the book to be a comprehensive guide on strategy maps, highlighting its ability to convert intangible assets into measurable outcomes. They particularly appreciate the structured approach and the practical examples provided. The book is seen as a valuable resource for managers and executives looking to implement strategy maps in their organizations. The reviewer also notes that the book's methodology is well-supported by real-world case studies, making it easier to understand and apply the concepts.

Quick quotes

The book provides a clear and structured methodology for creating strategy maps.

The practical examples and case studies make the concepts easier to understand.

A valuable resource for managers and executives.

Appears in Lists

Top 11 Business Strategy Books