Logotype

by Michael Evamy
Logotype cover
Good Books rating 3.62
Design, and Photography
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Waterstones
Paperback • £19.99
Amazon
Format/Price Check
Technical
  • ID: 8516
  • Added: 2025-12-22
  • Updated: 2025-12-30
  • ISBN: 9781780673943
  • Publisher: Hachette UK
  • Published: 2012-09-24
  • Formats: 1
  • Reviews: 4

Logotype is a comprehensive collection of over 1,300 logotypes, monograms, and text-based corporate marks from around the world. This book features the work of approximately 250 design studios, including renowned firms like Pentagram, Vignelli Associates, and Wolff Olins, as well as emerging creative studios. It serves as an essential handbook for design professionals, providing a valuable resource for branding and corporate identity projects. /n/nThe book showcases the work of outstanding identity designers from diverse regions, including Western Europe, North America, Australia, South Africa, the Far East, Israel, Iran, South America, and Eastern Europe. Retaining the striking black-and-white aesthetic and structure of its companion volumes, Logo and Symbol, Logotype is an important and essential addition to any design studio's library.

Reviews
The Storygraph · 2025-12-22
meh 3.00

The book is seen as a basic reference with popular logos and minimal descriptions, making it somewhat underwhelming. However, it is still considered useful for specific purposes.

This reviewer from The Storygraph has a more critical take on the book, describing it as a collection of popular logos with minimal descriptions. Despite this, they acknowledge its utility as a reference book, particularly for those in need of logo inspiration or examples. The reviewer's mixed feelings suggest that while the book may not be as comprehensive or insightful as others, it still holds value for certain users. The emphasis on the book's practical use indicates that it's seen more as a tool rather than a deeply engaging read, which might be a drawback for some but beneficial for others.

Quick quotes

    It's basically a book with popular logos with puny descriptions.

    3 stars because this would be a great reference for some of my works.

    It's a useful reference book for various logos, sorted by logo type.

Blinkist · 2023-01-01
informative 4.00

This book explores the power of visual identity through an in-depth look at logos, making it a valuable resource. It illustrates how logos can convey meaning and build brand recognition.

This book is a deep dive into the world of logos and visual identity. It's not just a collection of logos but an exploration of how these visual elements can convey meaning and build brand recognition. The book is a valuable resource for anyone interested in design, marketing, or branding. It's a great way to understand the principles behind effective logo design and how they can be applied in real-world scenarios.

Quick quotes

    Logotype by Michael Evamy (2012) explores the power of visual identity through an in-depth look at logos.

    Here's why this book is worth your time: Illustrates how logos can convey meaning and build brand recognition.

    The book is a valuable resource for anyone interested in design, marketing, or branding.

Hardcover · mikie 🍾 · 2020-05-25
practical 3.50

This book is a useful reference for various logos, sorted by type, but it's small and mostly black and white. It's a good resource for designers looking for inspiration.

This book is a handy reference for designers looking for logo inspiration. It's sorted by logo type, making it easy to find what you're looking for. However, it's a bit small and mostly black and white, which might be a downside for some. Despite that, it's a useful resource for anyone in the design field. It's much like other books in its genre, offering a good mix of practicality and inspiration.

Quick quotes

    A useful reference book for various logos, sorted by logo type.

    The book itself is small, and (mostly) black & white.

    Much like the others in this genre, offering a good mix of practicality and inspiration.

Goodreads · 2012-09-19
good 4.00

The book is described as the definitive modern collection of logotypes and monograms, offering a wealth of visual identity examples. It is appreciated for its extensive coverage and the quality of the designs featured.

The reviewer on Goodreads describes this book as a definitive collection of logotypes and monograms, indicating its authoritative status in the field. The emphasis on the book's modern approach and the quality of the designs suggests that it's not just a collection but a curated selection of the best in typographic identities. The reviewer likely appreciates the book's role in showcasing the evolution and current trends in logo design, making it a valuable resource for both inspiration and education. The book's extensive coverage is a key highlight, providing a comprehensive overview of the subject matter.

Quick quotes

    Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate identities.

    It's a great reference for anyone interested in graphic design or branding.

    The book is a treasure trove of visual identity examples.

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