Logo Modernism

by Jens Muller
Logo Modernism cover
Good Books rating 4.23
Design, and Photography
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Technical
  • ID: 8510
  • Added: 2025-12-22
  • Updated: 2025-12-22
  • ISBN: 9783836545303
  • Published: 2015-01-01
  • Reviews: 3

Logo Modernism presents an extensive compilation of approximately 6,000 logos created between 1940 and 1980. These logos, ranging from media companies to retail giants, airlines to art galleries, exemplify the clean, clear visual concepts that defined the era. This collection serves as a visual history of corporate identity, highlighting the distillation of modernism in graphic design. The book not only showcases the logos but also provides context and analysis, making it a valuable resource for designers, historians, and anyone interested in the evolution of visual communication. It offers a unique perspective on how modernism influenced branding and corporate identity during a significant period in design history.

Reviews
Vocal Media - BookClub · 2025-12-22
intriguing 4.20

Logo Modernism is more than just a collection of pretty pictures; it's a journey through time, meticulously curated by Jens Müller and R. Roger Remington.

Vocal Media's BookClub reviewer emphasizes that Logo Modernism is not just a collection of pretty pictures but a journey through time. The reviewer praises the meticulous curation by Jens Müller and R. Roger Remington, highlighting the book's ability to showcase the evolution of modernist trademarks. The book is seen as a valuable resource for understanding the history and impact of logo design.

Quick quotes

    Logo Modernism isn't just a collection of pretty pictures; it's also a journey through time.

    Jens Müller and R. Roger Remington have meticulously curated ...

    This book is a testament to the power of clean, crisp, universally symbolic design language.

UX Planet · 2019-12-19
brilliant 4.50

This book is a comprehensive representation of graphic design, showcasing 6000 logos from 1940 to 1980. It is considered a classic in the field.

UX Planet highlights Logo Modernism as a classic book that beautifully represents the evolution of graphic design. The reviewer praises the extensive collection of 6000 logos, spanning from 1940 to 1980, making it a valuable resource for anyone interested in design history. The book is not just a visual feast but also a testament to the enduring power of clean and symbolic design language.

Quick quotes

    This book is probably the best representation of the graphic design.

    6000 logos!

    It's a classic.

The Logo Creative · 2018-06-14
excellent 4.00

Logo Modernism is a rare gem that deserves a prominent place on any bookshelf. It is a beautiful tome of inspiring work.

The Logo Creative describes Logo Modernism as a rare gem that should be placed front-and-center on any bookshelf. The reviewer appreciates the meticulous curation and the inspiring collection of logos, making it a must-have for design enthusiasts. The book is not just a collection of pretty pictures but a journey through time, showcasing the evolution of modernist trademarks.

Quick quotes

    Overall, Logo Modernism is a rare gem of a book that deserves to be placed front-and-center on any bookshelf but more than likely on the top due ...

    It's a beautiful tome of beautiful work

    even though the categories feel a bit arbitrary

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