The book's conversational tone and jargon-free language make it an accessible guide to brand identity. It offers first-hand insights and practical advice.
The reviewer appreciates the book's approachable style and the practical insights it provides. They find the conversational tone to be particularly effective in making complex topics understandable. The book is seen as a valuable resource for anyone looking to understand the brand identity process, offering both theoretical knowledge and practical advice. The reviewer also highlights the first-hand insights shared by the author, which add depth and credibility to the content.
Quick quotes
The conversational, jargon-free tone of the book helps the reader to understand essential elements of the brand identity process.
Offering first-hand insights and practical advice, this book is a must-read for anyone interested in branding.
A valuable resource for understanding the brand identity process.