Designing Brand Identity

by Alina Wheeler
Designing Brand Identity cover
Good Books rating 4.25
Design, and Photography
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Hardback • £41.95
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  • ID: 8493
  • Added: 2025-12-22
  • Updated: 2025-12-30
  • ISBN: 9781118418741
  • Publisher: John Wiley & Sons
  • Published: 2012-10-11
  • Formats: 1
  • Reviews: 3

Designing Brand Identity, Fourth Edition, offers a comprehensive toolkit for creating, building, and maintaining a strong brand. This revised edition provides a universal five-phase process that guides brand managers, marketers, and designers through research, analysis, brand strategy, design development, and application design. It also includes identity standards, launch, and governance, making it an essential resource for anyone involved in branding. The book is enriched with over 30 new case studies showcasing successful world-class brands and updated to include more than 35 percent new material, covering the latest trends in branding such as social networks, mobile devices, global markets, apps, video, and virtual brands.

Reviews
Print Magazine · 2024-08-07
engaging 4.75

Wheeler's clear and concise language, coupled with rich illustrative examples, makes the branding process accessible and engaging.

Print Magazine highlights how 'Designing Brand Identity' stands out due to its clear and concise language. The reviewer emphasizes that Alina Wheeler's ability to break down complex concepts into understandable parts is one of the book's strongest points. They also appreciate the rich, illustrative examples that make the branding process not only accessible but also incredibly engaging. This book is seen as a valuable resource for anyone looking to understand the fundamentals of branding and how to apply them effectively. The reviewer notes that the book's enduring legacy lies in its ability to demystify branding and provide practical tools and best practices that can be used by professionals in the field. Whether you're a seasoned practitioner or just starting out, this book offers insights that can help you create sustainable and successful brands.

Quick quotes

    Wheeler's clear, concise language and rich, illustrative examples made the branding process not only accessible but also incredibly engaging for ...

    This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands.

    The book's enduring legacy lies in its ability to demystify branding and provide practical tools and best practices that can be used by professionals in the field.

Girls in Marketing · 2020-11-18
informative 3.50

While the first chapter may seem a bit dull with its definitions and introductions, the subsequent chapters delve into more engaging content that makes the book worthwhile.

If you're considering reading 'Designing Brand Identity', don't let the somewhat dry start deter you. The reviewer from Girls in Marketing notes that the initial chapter is heavy on definitions and introductions, which might feel a bit slow. However, they encourage readers to push through because the later chapters offer much more engaging and valuable content. The book is praised for its comprehensive approach to branding, providing a solid framework that is useful for anyone involved in the branding process. It's a great resource for understanding the intricacies of brand design from start to finish. Overall, the book is seen as an essential guide that can help both beginners and professionals navigate the complex world of branding.

Quick quotes

    Chapter one includes a lot of definitions, introduction to processes and maybe a bit dull but don't give up and keep on reading as chapter two ...

    An essential guide for the whole branding team by Alina Wheeler lays out a framework for how to approach brand design from beginning to end.

    The book is praised for its comprehensive approach to branding, providing a solid framework that is useful for anyone involved in the branding process.

Medium · Simon Charwey · 2016-01-01
inspiring 4.50

The fifth edition of this book is a valuable resource for understanding the brand identity process of major brands. It provides practical insights and examples that make the concepts accessible and engaging.

If you're looking to dive into the world of brand identity, this book is a fantastic starting point. Simon Charwey highlights how the fifth edition of 'Designing Brand Identity' offers a comprehensive look at the processes and strategies used by major brands. They particularly appreciate the practical examples and clear explanations that make complex concepts easy to understand. The book is not just theoretical; it's packed with real-world applications that can inspire and guide anyone involved in branding. Whether you're a student, a professional, or just someone interested in how brands are built, this book provides a wealth of knowledge that is both engaging and insightful.

Quick quotes

    A great resource or reference point for brand identity process of major brands.

    The fifth edition of Alina's book is an inspiring and powerful toolkit.

    The book provides practical insights and examples that make the concepts accessible and engaging.

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