Agile PR

by Marian Salzman
Agile PR cover
Good Books rating 3.9
Business and Economics
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Technical
  • ID: 8342
  • Added: 2025-12-21
  • Updated: 2025-12-21
  • ISBN: 9780814437889
  • Publisher: AMACOM
  • Published: 2017-01-16
  • Reviews: 3

In Agile PR, Marian Salzman, a renowned PR expert, shares insider secrets from her work at Havas PR, offering a comprehensive guide to navigating today's complex media landscape. The book is filled with practical advice on newscrafting, personalizing pitches, and mastering storytelling, all essential skills for anyone looking to build a strong brand in the digital age. Salzman's insights are backed by real-world case studies from high-profile campaigns, making this a valuable resource for both seasoned professionals and beginners./n/nAgile PR goes beyond traditional PR strategies, delving into the latest trends and tools that are shaping the industry. From creating branded hashtags to gaining exposure at major conferences, Salzman provides a roadmap for increasing your reach and impact. Whether you're a business owner, marketer, or PR professional, this book offers the knowledge and techniques you need to stay ahead in an ever-evolving field.

Reviews
Summary.com · 2017-07-21
informative 4.00

The book provides a comprehensive overview of modern PR tactics and strategies. It highlights the importance of adaptability in the fast-paced, always-on digital world.

Summary.com's review of 'Agile PR' delves into the key concepts and top ideas presented by Marian Salzman. They emphasize how the book offers a detailed look at the latest PR tactics, especially in a hyper-connected environment. The reviewer appreciates the practical advice and real-world examples that Salzman shares, making it a valuable resource for PR professionals. The book is praised for its relevance and timeliness, addressing the rapidly changing landscape of public relations.

Quick quotes

    Review the key concepts and top ideas from Marian Salzman's latest book, Agile PR: Expert Messaging in a Hyper-Connected, Always-On World.

    It enables a team, a unit, or an enterprise to nimbly adapt and upgrade products and services to meet rapidly changing technology and customer needs.

    Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for

Goodreads · 2017-01-24
practical 3.50

The book is highly rated for its practical insights and actionable strategies. Readers appreciate the focus on modern PR techniques and the evolving media landscape.

Goodreads users have given 'Agile PR' a rating of 3.5 out of 5, indicating a generally positive reception. Reviewers on the platform highlight the book's practical insights and actionable strategies, making it a useful tool for PR professionals. The focus on modern PR techniques and the evolving media landscape is particularly appreciated. However, some readers note that the book may be more beneficial for those already familiar with basic PR principles.

Quick quotes

    Bloggers, influencers, citizen journalists…today's news landscape is crowded and changing rapidly.

    It's a great resource for anyone looking to stay ahead in the fast-paced world of public relations.

    The book provides a comprehensive guide to navigating the complexities of modern PR.

HarperCollins · 2017-01-01
innovative 4.20

The book is praised for its innovative approach to PR and its relevance in today's digital age. It offers valuable insights for professionals looking to enhance their messaging strategies.

HarperCollins' review of 'Agile PR' emphasizes the book's innovative approach to public relations. They highlight how Marian Salzman's insights are particularly relevant in today's digital age, where adaptability and quick thinking are crucial. The reviewer appreciates the book's focus on expert messaging and its practical advice for PR professionals. The book is seen as a valuable resource for those looking to enhance their messaging strategies in a hyper-connected world.

Quick quotes

    In Agile PR, public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for

    It's a must-read for anyone in the PR industry looking to stay ahead of the curve.

    The book offers a fresh perspective on how to navigate the complexities of modern PR.

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