Spin Sucks

by Gini Dietrich
Spin Sucks cover
Good Books rating 4.33
Business and Economics
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Technical
  • ID: 8340
  • Added: 2025-12-21
  • Updated: 2025-12-21
  • ISBN: 9780133432190
  • Publisher: Que Publishing
  • Published: 2014-02-20
  • Reviews: 3

In 'Spin Sucks,' Gini Dietrich, a top PR thought leader and blogger, challenges the traditional 'spin' approach to public relations. She advocates for open, honest, and authentic communication to build trust with customers, stakeholders, and communities. The book is a complete guide for business leaders looking to navigate the new rules of communication effectively./n/nDietrich shares cutting-edge tips and tools from her popular blog, spinsucks.com, to help organizations share their stories powerfully, humanize their brands, and overcome online criticism. The book covers a range of topics, from creating compelling content to handling online attacks and mastering the convergence of paid, owned, earned, and shared media.

Reviews
Rob Biesenbach · Rob Biesenbach · 2025-12-21
great 4.50

The book is well-written and moves briskly, making it an enjoyable read. It provides practical marketing advice without resorting to hype.

Rob Biesenbach highlights that 'Spin Sucks' is not just another dry business book. It's engaging and fun to read, with practical advice that's easy to implement. He appreciates how the author, Gini Dietrich, shares her own experiences and insights, making the book both informative and relatable. The book's focus on honest communication and reputation management is particularly noteworthy, as it offers a refreshing alternative to the usual marketing hype.

Quick quotes

    Plus it's well written. Dietrich understands that a business book doesn't have to go down like medicine.

    It moves briskly and is a fun read.

    Gini shares how she grew her...

Jacobs Communications · 2014-04-03
great 4.50

The book simplifies complex concepts and offers practical recommendations. It's a valuable resource for anyone in the field of communication and reputation management.

The reviewer from Jacobs Communications praises 'Spin Sucks' for its ability to simplify complex concepts and offer practical recommendations. They highlight the book's focus on honest communication and reputation management, making it a valuable resource for professionals in the field. The book's engaging style and wealth of anecdotes make it both informative and enjoyable to read. The reviewer particularly appreciates the author's down-to-earth approach and the actionable tips provided throughout the book.

Quick quotes

    What I was most impressed with was how Gini takes the complex and lays it out so simply.

    How practical the recommendations are.

    When you're...

Paul Sutton · Paul Sutton · 2014-03-31
good 4.00

The book offers practical advice and is filled with snappy, actionable tips. It's a well-rounded guide that avoids marketing hype.

Paul Sutton recommends 'Spin Sucks' for its practical advice and actionable strategies. He appreciates how the book avoids the usual marketing hype and instead offers straightforward, useful tips. The book's focus on honest communication and reputation management is particularly valuable, making it a must-read for anyone looking to improve their marketing efforts. The author's down-to-earth style and wealth of anecdotes make the book both engaging and informative.

Quick quotes

    What I particularly like about Spin Sucks is that Gini outlines practical advice to achieve the things she advocates.

    There are snappy, actionable tips.

    The style is smart but not stuffy.

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