Measure What Matters

Measure What Matters reveals the powerful goal-setting system of Objectives and Key Results (OKRs) that has propelled tech giants from Intel to Google to unprecedented growth. Legendary venture capitalist John Doerr shares how OKRs help organizations make tough choices, prioritize effectively, and track progress with relevant data. This proven approach fosters coordination, enhances workplace satisfaction, and boosts retention, making it a game-changer for any company./n/nDoerr illustrates the impact of OKRs through compelling case studies, including narratives from Bono and Bill Gates. By making everyone's goals transparent and linking objectives across silos, OKRs unify and strengthen the entire organization. Whether you're a startup founder or a seasoned executive, this book will guide you in capturing the same magic that has driven explosive growth in some of the world's most successful companies.