The book is described as a wild ride that captures the history of a start-up that became a world-beater. It's a compelling narrative of entrepreneurship and success.
This book is a wild ride through the history of Cervelo, a start-up that became a world-beater. The narrative is compelling and captures the essence of entrepreneurship and innovation. It's not just a story about a company but also an inspirational tale of two entrepreneurs who took their company from a school basement project to global success. The book is a must-read for anyone interested in the cycling industry and business.
Quick quotes
This is the history of a start-up that became a world-beater and a wild ride it was
It's as good a book on the business end of sport as you'll find, our industry's The Big Short
The book is a wild ride through the history of Cervelo