Upstream Marketing

by Kristin Kurth, Tim Koelzer
Upstream Marketing cover
Good Books rating 4.0
Business and Economics
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Format/Price Check
Technical
  • ID: 6056
  • Added: 2025-10-30
  • Updated: 2025-10-30
  • ISBN: 9781626347526
  • Publisher: Greenleaf Book Group
  • Published: 2021-04-13
  • Reviews: 3

Upstream Marketing delves into the strategic implementation of insight, identity, and innovation to fulfill customer needs. Authors Tim Koelzer and Kristin Kurth share best practices, research, and case studies from their extensive experience at EquiBrand Consulting, offering a groundbreaking approach to business transformation. The book provides meticulous analysis of seven profile companies and practical tips to apply upstream marketing principles. Through real-world examples and client work illustrations, the authors demonstrate how these principles can impact the health, growth, and success of any business, making it an invaluable tool for proactive business leaders.

Reviews
Everand · 2025-10-30
comprehensive 4.50

The book shares best practices, research, and case studies informed by the authors' extensive experience. It's a comprehensive guide for marketers seeking to unlock growth.

Tim Koelzer and Kristin Kurth draw on their extensive experience to provide a comprehensive guide to upstream marketing. The book is packed with best practices, research findings, and detailed case studies that offer valuable insights. It's particularly useful for marketers who are looking to unlock growth by integrating the principles of insight, identity, and innovation. The authors' approach is both theoretical and practical, making it a valuable resource for both seasoned professionals and those new to the field.

Quick quotes

    Best practices, research, and case studies informed by extensive experience.

    Comprehensive guide for marketers seeking to unlock growth.

    Valuable resource for both seasoned professionals and newcomers.

Amazon · 2025-10-30
insightful 4.00

The book shares interesting ideas and a system of seven steps, supported by many case examples. It's a timely resource for companies focusing on growth strategies.

The authors, Tim Koelzer and Kristin Kurth, present a refreshing perspective on marketing that challenges conventional wisdom. They introduce a seven-step system that is both practical and visionary. The book is filled with real-world examples that make the concepts accessible and actionable. It's particularly timely for companies currently undertaking growth initiatives, as it provides a roadmap for achieving success through upstream marketing.

Quick quotes

    Interesting ideas and a system of seven steps.

    Timely resource for companies focusing on growth strategies.

    Real-world examples make the concepts accessible.

Goodreads · 2021-04-13
informative 3.50

The book offers a systematic approach to marketing with practical examples, but some readers might find the concepts a bit abstract. It's a valuable resource for marketers looking to innovate.

This book presents a structured methodology for marketing that is both insightful and practical. The authors provide a wealth of case studies and examples that illustrate their points effectively. However, some readers might find the theoretical aspects a bit challenging to grasp initially. Overall, it's a useful guide for marketers aiming to stay ahead of the curve and drive growth through innovative strategies.

Quick quotes

    A systematic approach to marketing with practical examples.

    Valuable resource for marketers looking to innovate.

    Theoretical aspects might be challenging initially.

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