Why Fonts Matter

by Sarah Hyndman
Why Fonts Matter cover
Good Books rating 4.17
Design, and Photography
Buy online
Waterstones
Paperback • £18.99
Amazon
Format/Price Check
Technical
  • ID: 5921
  • Added: 2025-10-26
  • Updated: 2025-12-30
  • ISBN: 9780753551912
  • Publisher: Random House
  • Published: 2016-01-28
  • Formats: 1
  • Reviews: 4

Why Fonts Matter delves into the fascinating world of typography, revealing how fonts influence our daily lives in ways we often overlook. Graphic designer Sarah Hyndman shares her passion for fonts through a visually inspiring and interactive study, complete with quizzes, tests, and case studies. The book explores the science and art behind how fonts can alter the meanings of words, evoke specific emotions, and even change the taste of food. It's a must-read for anyone interested in typography, graphic design, or the subtle ways type can influence our understanding of the world. This book is not just for professionals but for anyone curious about the impact of fonts on our perceptions and choices. Hyndman's engaging writing and beautiful design make the subject accessible and captivating. Whether you're a designer looking to enhance your work or simply someone interested in the power of words, Why Fonts Matter offers a unique and insightful journey into the world of typography.

Reviews
RGD Canada · 2022-02-14
refreshing 4.20

The book offers a refreshing approach to thinking about fonts, focusing on their impact rather than just design perspectives.

This book provides a refreshing perspective on typography by focusing on how fonts influence our lives rather than just the design aspects. The author's unique approach makes it a standout in the field of typography literature. It's a book that will make you see fonts in a new light, appreciating their subtle yet powerful impact on our daily experiences.

Quick quotes

    This book offered a refreshing approach on how to think about fonts and type. Hyndman does not focus on designers' perspectives but instead ...

    The author's unique approach makes it a standout in the field of typography literature.

    It's a book that will make you see fonts in a new light, appreciating their subtle yet powerful impact on our daily experiences.

Lettica · 2016-04-29
excellent 4.50

The book explores the powerful influence of fonts on our perceptions and emotions. It is praised for its engaging and insightful content.

This book delves into the fascinating world of typography, revealing how fonts can shape our experiences and emotions. The author's enthusiasm is infectious, making the subject matter accessible and engaging. The book is not just informative but also visually appealing, with a design that complements its content. It's a must-read for anyone interested in the subtle ways fonts can influence our daily lives.

Quick quotes

    An excellent book by Sarah Hyndman looking at some of the powerful ways in which fonts can influence us and affect our perception of the world around us.

    The book is not just informative but also visually appealing, with a design that complements its content.

    It's a must-read for anyone interested in the subtle ways fonts can influence our daily lives.

Medium · Miss Marwa Khalil · 2016-01-26
great 4.00

The book is highly visual and interactive, providing a comprehensive overview of how fonts can manipulate emotions and guide us.

This highly visual and interactive book offers a wonderful overview of how fonts can be used to manipulate our emotions and guide us. The author's approach is both educational and engaging, making complex concepts about typography accessible to a wide audience. The book's design is a significant asset, enhancing the reading experience and making it a delightful journey through the world of fonts.

Quick quotes

    Why Font Matter is a highly visual and interactive book that gave a wonderful overview of how fonts can be used to manipulate our emotions as well as guide us.

    The author's approach is both educational and engaging, making complex concepts about typography accessible to a wide audience.

    The book's design is a significant asset, enhancing the reading experience and making it a delightful journey through the world of fonts.

Press and Journal · 2016-01-19
informative 4.00

The book explains how fonts have different personalities and highlights the author's expertise. It is praised for its informative and engaging content.

This reviewer appreciates the book's explanation of how different fonts can have distinct personalities, making it an engaging read. They highlight the author's expertise and the book's ability to make complex ideas about typography accessible. The book is seen as a valuable resource for anyone interested in the impact of design on our daily lives, offering both practical insights and theoretical understanding.

Quick quotes

    Sarah Hyndman, who has worked in the industry for over a decade, explains how fonts have different personalities while pointing out that there's

Appears in Lists