Why Fonts Matter

by Sarah Hyndman
Why Fonts Matter cover
Good Books rating 4.23
Design, and Photography
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  • ID: 5921
  • Added: 2025-10-26
  • Updated: 2025-10-26
  • ISBN: 9780753551912
  • Publisher: Random House
  • Published: 2016-01-28
  • Reviews: 3

Why Fonts Matter is a visually inspiring and beautifully designed exploration of how fonts influence our daily lives. Graphic designer Sarah Hyndman delves into the science and art behind typography, revealing how different fonts can evoke specific emotions, trigger memories, and even alter our sensory experiences. The book is filled with quizzes, tests, and case studies that make the subject matter engaging and accessible to everyone, not just design professionals. Beyond its practical applications, Why Fonts Matter offers a fascinating look at the psychological and sensory impact of fonts. It explains how fonts can change the meanings of words, influence our trust in information, and even affect the taste of food. Whether you're a designer, a marketer, or simply curious about the power of typography, this book provides an enlightening journey into the world of fonts.

Reviews
RGD Canada · 2022-02-14
refreshing 4.20

The book offers a refreshing approach to thinking about fonts, focusing on their impact rather than just design perspectives.

This book provides a refreshing perspective on typography by focusing on how fonts influence our lives rather than just the design aspects. The author's unique approach makes it a standout in the field of typography literature. It's a book that will make you see fonts in a new light, appreciating their subtle yet powerful impact on our daily experiences.

Quick quotes

    This book offered a refreshing approach on how to think about fonts and type. Hyndman does not focus on designers' perspectives but instead ...

    The author's unique approach makes it a standout in the field of typography literature.

    It's a book that will make you see fonts in a new light, appreciating their subtle yet powerful impact on our daily experiences.

Lettica · 2016-04-29
excellent 4.50

The book explores the powerful influence of fonts on our perceptions and emotions. It is praised for its engaging and insightful content.

This book delves into the fascinating world of typography, revealing how fonts can shape our experiences and emotions. The author's enthusiasm is infectious, making the subject matter accessible and engaging. The book is not just informative but also visually appealing, with a design that complements its content. It's a must-read for anyone interested in the subtle ways fonts can influence our daily lives.

Quick quotes

    An excellent book by Sarah Hyndman looking at some of the powerful ways in which fonts can influence us and affect our perception of the world around us.

    The book is not just informative but also visually appealing, with a design that complements its content.

    It's a must-read for anyone interested in the subtle ways fonts can influence our daily lives.

Medium · Miss Marwa Khalil · 2016-01-26
great 4.00

The book is highly visual and interactive, providing a comprehensive overview of how fonts can manipulate emotions and guide us.

This highly visual and interactive book offers a wonderful overview of how fonts can be used to manipulate our emotions and guide us. The author's approach is both educational and engaging, making complex concepts about typography accessible to a wide audience. The book's design is a significant asset, enhancing the reading experience and making it a delightful journey through the world of fonts.

Quick quotes

    Why Font Matter is a highly visual and interactive book that gave a wonderful overview of how fonts can be used to manipulate our emotions as well as guide us.

    The author's approach is both educational and engaging, making complex concepts about typography accessible to a wide audience.

    The book's design is a significant asset, enhancing the reading experience and making it a delightful journey through the world of fonts.

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