The E-Myth Revisited

by Michael E. Gerber
The E-Myth Revisited cover
Good Books rating 4.0
Business and Economics
Technical
  • ID: 5819
  • Added: 2025-10-24
  • Updated: 2025-10-24
  • ISBN: 9780061741654
  • Publisher: Harper Collins
  • Published: 2009-03-17
  • Reviews: 3

In this revised edition of the bestseller, Michael E. Gerber challenges common assumptions about entrepreneurship, highlighting how technical expertise and expectations can hinder business success. He guides readers through the life stages of a business, from infancy to maturity, emphasizing the importance of applying franchising principles to any business. Gerber's key insight is the distinction between working on your business and working in it, a crucial factor for growth and success. This book provides a clear path for entrepreneurs to build a thriving business with confidence.

Reviews
Bright Futures Experience · 2024-01-26
mixed 3.50

The book is praised for its practical advice and focus on organizational structure. However, some readers may find Gerber's approach overly simplistic.

The reviewer from Bright Futures Experience appreciates the practical advice and focus on organizational structure in "The E-Myth Revisited". They highlight how Gerber explains the importance of building a great company. However, they also note that some readers may find Gerber's approach overly simplistic. The reviewer acknowledges the book's emphasis on the franchise model, which may not appeal to everyone. Overall, the book is seen as a valuable resource for understanding key business principles.

Quick quotes

    Over-simplification: Some readers may find Gerber's approach overly simplistic.

    Franchise Focus: Gerber's heavy emphasis on the franchise model may not appeal to everyone.

    That is what I like so much about the E-Myth: practical advice and focus on organizational and mental structure.

Alice Osborn · Alice Osborn · 2022-01-19
practical 4.50

The book is praised for its practical advice on building a business that doesn't rely on the owner. It is seen as a valuable resource for understanding key business principles.

Alice Osborn highlights the book's focus on practical advice and organizational structure. She appreciates how Gerber explains the importance of building a business that can operate independently of the owner. The book is seen as a valuable resource for anyone looking to start or manage a business, offering evergreen wisdom and a solid foundation for business planning. Osborn emphasizes the book's relevance and the practical lessons it provides.

Quick quotes

    The main point of this book is to make the business owner realize that there three different hats that you wear as a business owner.

    The E-Myth Revisited is worth reading to gain knowledge in a few key areas.

    It provides me with some important lessons about how to successfully build a business that doesn't depend on you in any way.

EM Freelancing · 2022-01-19
insightful 4.00

The book is considered a must-read for freelancers, offering valuable insights and practical advice. It is praised for its timeless wisdom and relevance.

The reviewer from EM Freelancing considers "The E-Myth Revisited" a must-read for anyone looking to start or manage a business. They appreciate the book's timeless wisdom and practical advice, which are particularly valuable for freelancers. The book is seen as a comprehensive guide that helps in understanding the key principles of business management. The reviewer highlights the book's relevance and the practical lessons it provides, making it a valuable resource for anyone in the business world.

Quick quotes

    An honest, no-holds-barred review of Michael Gerber's "The E-Myth Revisited" and how his book can help freelance writers.

    This book is an absolute MUST READ for anyone looking to start or manage a business.

    It's evergreen wisdom that will give you a nice foundation how to plan your business.

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