The E-Myth Revisited

by Michael E. Gerber
The E-Myth Revisited cover
Good Books rating 4.19
Business and Economics
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Paperback • £18.99
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  • ID: 5819
  • Added: 2025-10-24
  • Updated: 2026-01-20
  • ISBN: 9780061741654
  • Publisher: Harper Collins
  • Published: 2009-03-17
  • Formats: 1
  • Reviews: 4

The E-Myth Revisited is a revised and updated edition of Michael E. Gerber's bestselling book that challenges common misconceptions about starting and running a business. Gerber, a seasoned small business consultant, shares his insights gained from years of experience, highlighting how assumptions, expectations, and even technical expertise can hinder business success. He walks readers through the stages of a business's life, from its entrepreneurial infancy to a mature entrepreneurial perspective, and applies the lessons of franchising to any business, not just franchises. The book emphasizes the crucial distinction between working on your business and working in your business, providing a roadmap for growing a productive and assured business. /n/n This book is not just about theory; it offers practical steps and strategies that can be applied to any business, helping entrepreneurs avoid common pitfalls and achieve long-term success. Gerber's sharp insights and clear guidance make this a must-read for anyone looking to start or grow a business, offering a fresh perspective on what it takes to build a thriving enterprise.

Reviews
Whale · 2024-02-13
timeless 4.75

The book is iconic and dispels myths about entrepreneurship. It provides valuable lessons on building a business that doesn't depend on the owner.

The reviewer from Whale highlights The E-Myth Revisited as one of the most-read business books of all time, praising its ability to dispel common myths about entrepreneurship. They find Gerber's insights particularly valuable for understanding how to create a business that can operate independently of the owner. The reviewer appreciates the book's practical advice and focus on organizational and mental structure, making it a timeless resource for entrepreneurs. They also note that the book's lessons are applicable to various types of businesses, from small startups to established enterprises.

Quick quotes

    The iconic E-Myth Revisited by Michael E. Gerber is one of the most-read business books of all time.

    It dispels the myth of entrepreneurship.

    It provides me with some important lessons about how to successfully build a business that doesn't depend on you in any way.

Bright Futures Experience · 2024-01-26
mixed 3.50

The book is praised for its practical advice and focus on organizational structure. However, some readers may find Gerber's approach overly simplistic.

The reviewer from Bright Futures Experience appreciates the practical advice and focus on organizational structure in "The E-Myth Revisited". They highlight how Gerber explains the importance of building a great company. However, they also note that some readers may find Gerber's approach overly simplistic. The reviewer acknowledges the book's emphasis on the franchise model, which may not appeal to everyone. Overall, the book is seen as a valuable resource for understanding key business principles.

Quick quotes

    Over-simplification: Some readers may find Gerber's approach overly simplistic.

    Franchise Focus: Gerber's heavy emphasis on the franchise model may not appeal to everyone.

    That is what I like so much about the E-Myth: practical advice and focus on organizational and mental structure.

Alice Osborn · Alice Osborn · 2022-01-19
practical 4.50

The book is praised for its practical advice on building a business that doesn't rely on the owner. It is seen as a valuable resource for understanding key business principles.

Alice Osborn highlights the book's focus on practical advice and organizational structure. She appreciates how Gerber explains the importance of building a business that can operate independently of the owner. The book is seen as a valuable resource for anyone looking to start or manage a business, offering evergreen wisdom and a solid foundation for business planning. Osborn emphasizes the book's relevance and the practical lessons it provides.

Quick quotes

    The main point of this book is to make the business owner realize that there three different hats that you wear as a business owner.

    The E-Myth Revisited is worth reading to gain knowledge in a few key areas.

    It provides me with some important lessons about how to successfully build a business that doesn't depend on you in any way.

EM Freelancing · 2022-01-19
insightful 4.00

The book is considered a must-read for freelancers, offering valuable insights and practical advice. It is praised for its timeless wisdom and relevance.

The reviewer from EM Freelancing considers "The E-Myth Revisited" a must-read for anyone looking to start or manage a business. They appreciate the book's timeless wisdom and practical advice, which are particularly valuable for freelancers. The book is seen as a comprehensive guide that helps in understanding the key principles of business management. The reviewer highlights the book's relevance and the practical lessons it provides, making it a valuable resource for anyone in the business world.

Quick quotes

    An honest, no-holds-barred review of Michael Gerber's "The E-Myth Revisited" and how his book can help freelance writers.

    This book is an absolute MUST READ for anyone looking to start or manage a business.

    It's evergreen wisdom that will give you a nice foundation how to plan your business.

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