From the Ground Up: Digital Fundraising for Nonprofits by

From the Ground Up: Digital Fundraising for Nonprofits is a comprehensive handbook designed to demystify digital fundraising. It covers essential topics such as digital tools, email marketing, social media engagement, and analytics, providing a solid foundation for building and innovating effective fundraising programs. The book is authored by Brock Warner, a seasoned professional with over a decade of experience in various nonprofit sectors. It is ideal for those starting their career in fundraising or looking to upgrade their charity's digital program, offering practical advice and insights rooted in real-world experience. This book is not just about theory; it includes actionable strategies and best practices for increasing email revenue, designing donor-centric campaigns, and measuring ROI. With contributions from a Certified Fund Raising Executive (CFRE) and a professor in digital fundraising, this guide is a must-read for anyone aiming to future-proof their charity's digital fundraising efforts.

Reviews

The CMO · 2024-08-02

comprehensive 4.70

The book is highly recommended for its expertise in digital fundraising and its ability to assist nonprofits in navigating the online world. It is seen as a gem for those looking to understand the basics of digital fundraising.

This book is a fantastic resource for anyone involved in nonprofit marketing. The author's deep expertise in digital fundraising is evident throughout the book. It's not just about theory; it's packed with practical advice and real-world examples that make it a valuable tool for nonprofits. The book is written in a way that is both engaging and informative, making it accessible to readers at all levels. It's a must-read for anyone looking to enhance their digital fundraising efforts.

Quick quotes

Brock Warner, CFRE is a fundraising strategist with deep expertise in the digital realm.

It's a great little gem with all the basics anybody and everybody could need for digital fundraising.

This book offers a simple to understand framework to think about digital fundraising.

Fundraising.co.uk · 2024-01-01

insightful 4.50

The book is lauded for its straightforward approach to digital fundraising, making it a valuable resource for nonprofits. It is seen as a real-world guide that brings solid fundraising strategy to life.

This book stands out for its plain language and practical advice. The author has a deep understanding of digital fundraising and shares it in a way that is both engaging and informative. The book is not just theoretical; it provides real-world examples and strategies that nonprofits can immediately put into practice. It's a great resource for anyone looking to improve their digital fundraising efforts.

Quick quotes

Brock has taken solid fundraising strategy and brought it to life through a real-world guide to digital fundraising.

In plain language, Brock is able to make complex concepts understandable.

This book offers a simple to understand framework to think about digital fundraising.

Goodreads · 2020-09-02

practical 4.10

The book provides a comprehensive guide to digital fundraising, making it accessible and practical for nonprofits. It is praised for its clear and actionable advice.

This book is a treasure trove for anyone looking to understand digital fundraising. The author breaks down complex concepts into simple, actionable steps, making it easy for nonprofits to implement. The practical examples and real-world advice are particularly valuable, helping readers navigate the ever-changing digital landscape. It's a must-read for anyone in the nonprofit sector looking to enhance their fundraising efforts.

Quick quotes

Digital fundraising does not have to be a mystery.

While technology and trends move quickly, this book provides a solid foundation.

It's a great little gem with all the basics anybody and everybody could need for digital fundraising.

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