Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising by

Dollar Dash delves into the psychology behind peer-to-peer (P2P) fundraising, revealing how understanding human behavior can revolutionize nonprofit fundraising strategies. The book challenges conventional wisdom, such as the idea that incentives always work or that the mission is the sole motivator, and provides actionable insights to acquire, retain, and maximize donor and volunteer support. It features stories from successful P2P fundraisers like Relay For Life and the Ice Bucket Challenge, along with interviews from top nonprofit thinkers, offering a comprehensive guide to transforming your fundraising approach. By applying principles from behavioral economics, Dollar Dash offers a fresh perspective on nonprofit fundraising. It explores counterintuitive findings, such as how rewarding supporters with valuable gifts can be demotivating, and how great events don't always translate to great money. This book is a must-read for anyone looking to enhance their P2P fundraising strategy and boost their organization's bottom line.

Reviews

Paybee · 2024-04-18

insightful 4.80

This book is a powerful tool that dives into the psychology of peer-to-peer fundraising, exploring the factors that drive donors and volunteers. It provides practical insights for maximizing support and engagement.

Paybee highlights how this book serves as a comprehensive guide for understanding the behavioral economics behind peer-to-peer fundraising. It delves into the psychological aspects that motivate donors and volunteers, offering actionable strategies to enhance fundraising efforts. The reviewer appreciates the book's practical approach and its ability to provide clear, applicable insights for non-profit professionals. They emphasize that the book is not just theoretical but offers real-world solutions that can be implemented to improve fundraising outcomes.

Quick quotes

Dollar Dash is a powerful applied tool, diving into the psychology of P2P fundraising and factors that drive donors and volunteers—with plenty of practical insights.

This book provides a deep understanding of the behavioral economics that fuel peer-to-peer fundraising.

It offers actionable strategies to maximize the support of donors and volunteers.

GoFundMe · 2021-07-13

recommended 4.50

This book is recommended by top industry experts for its insights into the revenue generated from peer-to-peer fundraising. It offers a unique perspective on the behavioral economics that drive successful fundraising campaigns.

GoFundMe recommends this book as a must-read for nonprofit professionals. They highlight its focus on the revenue generated from peer-to-peer fundraising and the behavioral economics that underpin successful campaigns. The reviewer notes that the book provides a unique perspective on how to leverage psychological principles to enhance fundraising efforts. They also appreciate the book's practical advice and its relevance to current fundraising practices, making it a valuable resource for anyone looking to improve their fundraising strategies.

Quick quotes

The revenue generated from peer-to-peer fundraising is a key focus of this book.

It offers a unique perspective on the behavioral economics that drive successful fundraising campaigns.

The book provides practical advice and is highly relevant to current fundraising practices.

GrantStation · 2017-02-01

practical 4.00

This book is a study into the psychology behind peer-to-peer fundraising and the factors that drive volunteer behavior. It teaches readers the keys to acquiring, retaining, and maximizing the support of donors and volunteers.

GrantStation presents this book as an essential read for anyone involved in peer-to-peer fundraising. They note that it provides a thorough examination of the psychological factors that influence donor and volunteer behavior. The reviewer appreciates the book's focus on practical applications, highlighting how it equips readers with the tools needed to effectively engage and retain supporters. They also mention that the book is well-researched and provides valuable insights that can be applied to real-world fundraising scenarios.

Quick quotes

This book is a study into the psychology behind peer-to-peer fundraising and the fuel that drives volunteer behavior.

It teaches readers the keys to acquiring, retaining, and maximizing the support of donors and volunteers.

The book provides a thorough examination of the psychological factors that influence donor and volunteer behavior.

Appears in Lists

14 Nonprofit Books Recommended by Top Industry Experts