Traction

by Gabriel Weinberg & Justin Mares
Traction cover
Good Books rating 4.5
Technical
  • ID: 5486
  • Added: 2025-10-24
  • Updated: 2025-10-24
  • Reviews: 3
Reviews
Dualoop · 2022-07-07
essential 4.75

The book is highly recommended for product managers and entrepreneurs seeking to develop efficient marketing strategies. It offers a must-have guide for understanding the best practices in growth.

The reviewer from Dualoop emphasizes that 'Traction' is a must-have for product managers and entrepreneurs. They appreciate the book's focus on framing an efficient marketing strategy and the practical advice it offers. The reviewer finds the book to be a comprehensive guide that covers a wide range of traction channels and provides actionable insights. They believe it's an essential read for anyone looking to achieve explosive customer growth.

Quick quotes

    Truly a must-have for product managers and entrepreneurs eager to learn the best practices in framing an efficient marketing strategy!

    I highly recommend this book to anyone looking to achieve explosive customer growth.

    The book offers a comprehensive guide to understanding the different traction channels and how to leverage them effectively.

Medium · Nick Calabrese · 2020-02-07
insightful 4.50

The book provides a comprehensive guide to achieving explosive customer growth for startups. It emphasizes the importance of focusing on customer acquisition alongside product development.

Nick Calabrese highlights that 'Traction' was one of his first startup books and it has left a lasting impact. He appreciates the practical advice and the structured approach to growth. The book is praised for its actionable insights and the way it breaks down complex concepts into manageable strategies. Calabrese found the book particularly useful for understanding the different traction channels and how to leverage them effectively. He believes it's a must-read for any entrepreneur looking to scale their business.

Quick quotes

    Gabriel Weinberg and Justin Mare's Traction: How Any Startup Can Achieve Explosive Customer Growth was one of my very first startup books.

    It breaks down 19 traction channels, from content marketing to unconventional PR, and provides actionable insights on how to leverage them.

    This book is excellent for zooming out and seeing the full picture of growth.

Nat Eliason · Nat Eliason · 2020-02-07
practical 4.25

The book is praised for its practical advice on achieving traction and its focus on customer acquisition. It is considered a valuable resource for startups.

Nat Eliason highlights that 'Traction' is a valuable resource for startups looking to achieve customer growth. He appreciates the book's practical advice and its focus on customer acquisition. Eliason finds the book to be a comprehensive guide that covers a wide range of traction channels and provides actionable insights. He believes it's an essential read for anyone looking to scale their business and achieve explosive growth.

Quick quotes

    Traction is the sign that something is working, that your product is 'taking off.'

    It's what you need to prove in order to get funded and to grow your business.

    The book provides a structured approach to growth and offers practical advice on how to leverage different traction channels.

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