Crossing the Chasm

by Geoffrey Moore
Crossing the Chasm cover
Good Books rating 3.83
Business and Economics
Technical
  • ID: 5484
  • Added: 2025-10-24
  • Updated: 2025-10-24
  • ISBN: 9781841120638
  • Publisher: John Wiley & Sons Incorporated
  • Published: 1998-01-01
  • Reviews: 3

Crossing the Chasm is a groundbreaking text that provides practical insights into the challenges and strategies of high-tech marketing and selling. It offers a comprehensive guide for companies looking to navigate the often treacherous waters of bringing new technology products to market. The book delves into the critical phases of the technology adoption lifecycle and provides actionable advice on how to bridge the chasm between early adopters and the mainstream market. /n/n Written by a renowned expert in the field, this book is filled with real-world examples and case studies that illustrate the principles and techniques discussed. It is an essential read for anyone involved in technology marketing, sales, or product development, offering valuable lessons that can help turn doomed efforts into successful ventures.

Reviews
Product Thinking · Kyle Evans · 2023-01-06
timeless 4.50

The principles in the book are timeless and relevant even today. It's a classic for good reason.

Kyle Evans praises Crossing the Chasm as a classic that remains relevant 20 years after its publication. They appreciate the timeless principles it offers, making it a valuable resource for anyone in the tech industry. The book's insights are seen as essential for understanding the challenges of bringing cutting-edge products to market.

Quick quotes

    Crossing the Chasm by Geoffrey Moore is a classic for good reason.

    The principles are as relevant today as they were 20 years ago.

    The book is packed with insights that are essential for understanding the challenges of bringing cutting-edge products to market.

Dualoop · 2022-09-15
valuable 4.00

The book provides technical insights often overlooked in high-tech marketing. It's packed with valuable information.

The reviewer from Dualoop highlights that Crossing the Chasm offers many technical insights that are often overlooked in high-tech marketing. They emphasize that the book is packed with valuable information that can help at all stages of a product's growth. The practical advice and deep insights make it a crucial read for anyone involved in bringing innovative products to market.

Quick quotes

    This book will tell you many technical, often overlooked items that make high-tech marketing in all stages of the product's growth.

    Packed with valuable information.

    Crucial read for anyone involved in bringing innovative products to market.

Medium · Elias Voelker · 2016-01-01
practical 3.00

The book is packed with valuable insights but lacks entertainment value. It's a practical guide rather than an engaging read.

Elias Voelker highlights that Crossing the Chasm is extremely helpful and full of great insights, making it a must-read for entrepreneurs. However, they note that it's not a fun read, which might deter some readers looking for a more engaging narrative. The book's practical advice is highly valued, but its dry presentation is a downside.

Quick quotes

    This is book is extremely helpful and full of great insights — but it's not really a fun read.

    Entertainment: 2 out of 5.

    Novelty: 3 out of 5.

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