Crossing the Chasm

by Geoffrey Moore
Crossing the Chasm cover
Good Books rating 3.92
Business and Economics
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Format/Price Check
Technical
  • ID: 5484
  • Added: 2025-10-24
  • Updated: 2026-01-04
  • ISBN: 9780061795862
  • Publisher: Harper Collins
  • Published: 2009-03-17
  • Reviews: 4

Crossing the Chasm is a seminal work that has revolutionized the approach to marketing in the high-tech industry. This bestselling guide provides a comprehensive game plan for successfully transitioning cutting-edge products from early adopters to the broader market. The updated edition offers new insights into the realities of high-tech marketing, with a special emphasis on the Internet, making it an essential read for anyone involved in this dynamic marketplace. /n/n The book delves into the unique challenges and strategies required to 'cross the chasm' between the early market and the mainstream. It offers practical advice and proven techniques for positioning products, targeting the right customer segments, and creating effective marketing campaigns. Whether you're a startup founder, a marketing professional, or an entrepreneur, Crossing the Chasm provides the tools and knowledge you need to succeed in the world's most exciting and competitive market.

Reviews
Howdo · 2026-01-04
useful 4.20

The book is interesting and useful, with a logical and thoughtful presentation of ideas.

The reviewer from Howdo praises Moore's ability to build a compelling thesis logically and methodically. The book's ideas are presented in a clear and thoughtful manner, making it both interesting and useful. The reviewer appreciates the logical flow of the book, which helps in understanding the complexities of marketing and selling high-tech products. The insights provided are valuable for anyone looking to navigate the chasm between early adopters and the early majority.

Quick quotes

    Moore has written an interesting and useful book.

    He builds his thesis logically, laying out his ideas methodically and thoughtfully.

    He explains his ideas well.

Product Thinking · Kyle Evans · 2023-01-06
timeless 4.50

The principles in the book are timeless and relevant even today. It's a classic for good reason.

Kyle Evans praises Crossing the Chasm as a classic that remains relevant 20 years after its publication. They appreciate the timeless principles it offers, making it a valuable resource for anyone in the tech industry. The book's insights are seen as essential for understanding the challenges of bringing cutting-edge products to market.

Quick quotes

    Crossing the Chasm by Geoffrey Moore is a classic for good reason.

    The principles are as relevant today as they were 20 years ago.

    The book is packed with insights that are essential for understanding the challenges of bringing cutting-edge products to market.

Dualoop · 2022-09-15
valuable 4.00

The book provides technical insights often overlooked in high-tech marketing. It's packed with valuable information.

The reviewer from Dualoop highlights that Crossing the Chasm offers many technical insights that are often overlooked in high-tech marketing. They emphasize that the book is packed with valuable information that can help at all stages of a product's growth. The practical advice and deep insights make it a crucial read for anyone involved in bringing innovative products to market.

Quick quotes

    This book will tell you many technical, often overlooked items that make high-tech marketing in all stages of the product's growth.

    Packed with valuable information.

    Crucial read for anyone involved in bringing innovative products to market.

Medium · Elias Voelker · 2016-01-01
practical 3.00

The book is packed with valuable insights but lacks entertainment value. It's a practical guide rather than an engaging read.

Elias Voelker highlights that Crossing the Chasm is extremely helpful and full of great insights, making it a must-read for entrepreneurs. However, they note that it's not a fun read, which might deter some readers looking for a more engaging narrative. The book's practical advice is highly valued, but its dry presentation is a downside.

Quick quotes

    This is book is extremely helpful and full of great insights — but it's not really a fun read.

    Entertainment: 2 out of 5.

    Novelty: 3 out of 5.

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