Alchemy

by Rory Sutherland
Alchemy cover
Good Books rating 4.48
Psychology and Human Behavior
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  • ID: 5483
  • Added: 2025-10-24
  • Updated: 2025-10-24
  • ISBN: 9780753551370
  • Publisher: Random House
  • Published: 2019-05-07
  • Formats: 5
  • Reviews: 3

In 'Alchemy,' Rory Sutherland, a TED Talk superstar and Ogilvy advertising legend, challenges conventional wisdom by demonstrating that rationality often leads us astray. Through a blend of cutting-edge behavioural science, engaging stories, and branding magic, he shows how embracing irrationality can be the key to solving both personal and societal issues. Sutherland's book is not just about thinking differently; it's about transforming the way we approach problems, making it a must-read for anyone looking to unlock their creative potential. Sutherland's unique perspective is backed by real-world examples, from the popularity of Red Bull despite its taste to the psychological impact of countdown boards on train platforms. He argues that economists, businesses, and governments often overlook the power of perception and emotional responses. By understanding and leveraging these aspects, we can turn seemingly mundane ideas into brilliant solutions, making 'Alchemy' a guide to becoming an idea alchemist.

Reviews
Manaswini Jois · Manaswini Jois · 2023-02-06
engaging 4.75

The book is noted for its informative content and exceptional sense of humor, making the reading experience interactive and enjoyable. The reviewer appreciates the book's ability to present complex ideas in an engaging manner.

Manaswini Jois finds the book to be extremely informative, standing out for its exceptional sense of humor. They appreciate how the book makes complex ideas accessible and engaging, creating an interactive reading experience. The reviewer also highlights the book's ability to challenge conventional wisdom and offer new perspectives on familiar topics. Overall, they find the book to be a valuable read that they would recommend to anyone looking for an engaging and informative experience.

Quick quotes

    This book is extremely informative, but this one stands out by also having an exceptional sense of humour.

    The overall read felt interactive.

    The book challenges conventional wisdom and offers new insights into familiar topics.

One-Handed Economist · 2021-09-06
insightful 4.50

The book is praised for its insight into human desires and impulses, making it valuable for both economists and the general public. It is seen as a worthwhile read that bridges the gap between economic theory and everyday life.

This reviewer believes that the book is a must-read for anyone interested in understanding the irrational but powerful aspects of human behavior. They appreciate how the book makes complex economic concepts accessible and relevant to everyday life. The reviewer also highlights the book's ability to challenge conventional wisdom and offer new perspectives on familiar topics. Overall, they find the book to be both informative and engaging, making it a valuable addition to any reader's collection.

Quick quotes

    This book is worth your time, whether you're an economist or normal person, as we need to better understand our 'irrational but powerful' desires and impulses.

    The book is a great read for anyone interested in understanding the complexities of human behavior.

    It bridges the gap between economic theory and everyday life, making it accessible and relevant to a wide audience.

Goodreads · 2019-05-07
entertaining 4.20

The book is described as entertaining and informative, with a sense of humor that makes it enjoyable to read. It is recommended to a wide audience for its engaging content and valuable insights.

This reviewer finds the book to be a delightful mix of entertainment and information, with a humor that keeps the reader engaged. They appreciate the way the book presents complex ideas in an accessible manner, making it enjoyable for a wide range of readers. The reviewer also highlights the book's ability to challenge conventional wisdom and offer new perspectives on familiar topics. Overall, they find the book to be a valuable read that they would recommend to anyone.

Quick quotes

    Nevertheless, Alchemy is overall an entertaining and informative read that I would recommend to anyone.

    Sutherland's sense of humor and unique perspective make the book a joy to read.

    The book challenges conventional wisdom and offers new insights into familiar topics.

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