Demand-Side Sales 101 by Bob Moesta

Many people find selling uncomfortable, often associating it with pressure and manipulation. However, Bob Moesta, co-creator of the 'Jobs to be Done' theory, offers a fresh perspective in Demand-Side Sales 101. He argues that sales should focus on helping customers make progress in their lives rather than pushing products. This book teaches you to see the world through your customers' eyes, making sales a more authentic and rewarding process. By shifting the focus from selling to helping, you can become a more effective and innovative salesperson while genuinely assisting others.

Reviews

Shift90 Partners · 2025-10-24

transformative 4.50

The book extends the 'Jobs-to-be-done' thinking into an easy-to-apply framework that changes how you think about selling. It is highly recommended for its practical and transformative approach.

This review emphasizes the book's extension of the 'Jobs-to-be-done' thinking into a practical framework that can transform your sales approach. The reviewer appreciates how the book challenges traditional sales methods and provides a new perspective on selling. They highlight the book's ability to change the way you think about sales, making it a valuable resource for anyone in the field. The practical advice and real-world examples are particularly noted as strengths, making the book both insightful and actionable.

Quick quotes

Bob Moesta's book, 'Demand Side Sales-101' extends 'Jobs-to-be-done' thinking into an easy-to-apply framework that will change how you think about selling.

It offers a completely new roadmap to sales success.

Packed with real-world examples, this book offers a completely new roadmap to sales success.

Kathirvel's Blog · 2024-06-14

insightful 4.50

The book is praised for its comprehensive guide that shifts focus from traditional sales tactics to understanding the customer's buying journey. It is seen as a valuable resource for anyone looking to improve their sales approach.

This review highlights the book's unique approach to sales, which focuses on understanding and facilitating the customer's buying journey rather than using traditional sales tactics. The reviewer appreciates the practical advice and real-world examples provided, making it a valuable resource for sales professionals. They also note that the book's framework is easy to apply, which can lead to significant improvements in sales performance. Overall, the book is seen as a must-read for anyone looking to enhance their sales skills and achieve better results.

Quick quotes

This book is a comprehensive guide that shifts the focus from traditional sales tactics to understanding and facilitating the customer's buying journey.

It offers a completely new roadmap to sales success.

Packed with real-world examples, this book offers a completely new roadmap to sales success.

100 MBA · 2021-12-13

practical 4.00

The book is praised for taking the anxiety and discomfort out of sales, offering a new roadmap to success packed with real-world examples.

This review highlights the book's ability to alleviate the anxiety and discomfort often associated with sales. The reviewer appreciates the new roadmap to success provided by the book, which is packed with real-world examples. They note that the book offers a completely different approach to sales, making it a valuable resource for anyone looking to improve their sales skills. The practical advice and examples are particularly highlighted as strengths, making the book both insightful and actionable. Overall, the book is seen as a must-read for anyone in the sales field.

Quick quotes

Take the anxiety and discomfort out of sales.

Packed with real-world examples, this book offers a completely new roadmap to sales success.

Hear how Bob Moesta's Demand Side Sales 101 can help you take the anxiety and discomfort out of sales.

Appears in Lists

The 27 Best Growth Marketing Books in 2025