How to Read Donald Duck is a Marxist critique of Disney comics, arguing that they contain imperialist ideologies. The book is a significant piece of cultural studies, offering insights into global politics and the impact of Disney's media empire. The review highlights the book's historical context and its relevance in understanding US imperialism.
How to Read Donald Duck by Ariel Dorfman and Armand Mattelart is a groundbreaking work of Marxist criticism that analyzes Disney comics for their underlying imperialist ideologies. Originally published in 1971, the book faced significant censorship and suppression, including being banned and burned in Chile during the Pinochet regime. The review emphasizes the book's historical significance, noting its role in exposing the political and economic messages embedded in Disney's seemingly innocent cartoons. The authors argue that Disney comics serve as a tool for justifying US imperialism, portraying foreigners as primitives and promoting free trade policies. The book also delves into the political economy of Donald Duck, examining the nature of labor and ownership within the comics. Overall, the review highlights the book's importance as a unique example of materialist cultural studies, offering valuable insights into global politics and the impact of Disney's media empire.
Quick quotes
The authors argue that behind this screen of benevolence, the comics actually construct an elaborate apologia for the global order.
Dorfman and Mattelart locate a number of shockingly direct references to geopolitics within the comics.
The production process in Disney’s world is natural, not social. And it is magical. All objects arrive on parachutes, are conjured out of hats, are presented as gifts in a non-stop birthday party, and are spread out like mushrooms.