Crowning the Customer

In 'Crowning the Customer,' an internationally acclaimed entrepreneur provides a hands-on guide for business leaders and employees, written in a simple, jargon-free style. The book explores key strategies such as the 'Boomerang Principle' for retaining customers, effective market listening techniques, and the importance of customer panels. It also emphasizes the value of increasing complaints to improve service and introduces the concept of adding fun and surprise to business interactions. This essential handbook is designed to help managers, directors, employees, and students transform their approach to customer service and gain a competitive edge in the modern marketplace./n/nThe book delves into practical advice on how to understand and navigate the marketplace, ensuring that businesses can meet and exceed customer expectations. By focusing on these customer-centric strategies, the author aims to equip readers with the tools needed to foster loyalty, enhance satisfaction, and ultimately drive business success. Whether you're looking to revamp your customer service approach or simply stay ahead of the competition, this guide offers invaluable insights and actionable steps.