Black Meme

Black Meme cover
Good Books rating 3.75

Technical:
  • ID: 478
  • Added: 2025-09-12
  • Updated: 2025-09-12
  • ISBN: 9781839762802
  • Publisher: Verso Books
  • Published: 2024-05-07
  • Formats: 5
  • Reviews: 1
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In Black Meme, Legacy Russell offers a profound history of Black imagery that reshapes our understanding of visual culture and technology by tracing the circulation and impact of Blackness from the early 20th century to the present. Drawing on archival and contemporary media, Russell examines pivotal moments such as lynching postcards, the publication of Emmett Till’s open-casket photo, the Selma civil rights broadcasts, and the viral video of Rodney King’s beating. These case studies reveal how Black images have been central to shaping public consciousness and digital culture. Russell argues that Blackness itself acts as a viral agent, influencing the very fabric of digital culture and visual media. The book also addresses the ownership and representation of Black imagery, including Tamara Lanier’s fight to reclaim her enslaved ancestors’ daguerreotypes and the live Facebook broadcast of Philando Castile’s murder. Through these meditations, Black Meme reveals how Black visual culture is foundational to understanding modern media, memory, and technology, making it a necessary and brilliant contribution to cultural history and media studies.

Reviews
4Columns · Aria Dean · 2025-09-12
insightful 3.75

The book compellingly traces Black representation in media history, focusing on major public moments that shaped American perceptions of Blackness. It excels in historical analysis but can feel somewhat selective by centering only on widely recognized events.

Aria Dean appreciates how the book excavates Blackness in mainstream media from early cinema through to the internet, using landmark events like Michael Jackson’s Thriller and Anita Hill’s testimony to demonstrate Blackness’s public impact. Although the narrative sometimes feels too clean and focused on headline moments, this approach highlights the scale and influence these moments had on American cultural consciousness, revealing the persistent lack of progress in racial representation. Dean values the historical task Legacy Russell undertakes, particularly the synthesis of testimonies and data that underline how Black presence in media has been both monumental and fraught. The review suggests the book’s strength lies in its ability to frame Blackness as a continuous thread through technological and cultural shifts, even if it occasionally simplifies the chaotic nature of media history.


Quick quotes

    Russell’s choices work, perhaps because of the mass scale on which these 'blue check' events and objects were interacted with.

    The book is at its best when focused on explaining the public’s interactions with blackness in the media.

    We do know that these moments hugely influenced the American public.