The reviewer discusses phrases that can undermine credibility in sales conversations, emphasizing the importance of honesty, clarity, and professionalism. They highlight specific phrases to avoid and explain why they are detrimental.
The reviewer delves into the nuances of effective communication in sales, identifying six phrases that can erode trust and credibility. They explain that phrases like 'Trust me' and 'To be honest' can make prospects suspicious and undermine the salesperson's authority. The reviewer also emphasizes the importance of avoiding jargon and being straightforward with prospects. They suggest that using these phrases reflects insecurity and a lack of confidence in one's sales abilities. The reviewer advises salespeople to be open, honest, and forthright to build strong relationships with prospects.
Quick quotes
Trust me roughly translates to I'm a bonehead in sales.
Saying To be honest has additional problems.
There's always a definitive yes or no answer to the question, Can you do this?