Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets cover
Good Books rating 4.23
Business and Economics
Technical
  • ID: 4346
  • Added: 2025-10-21
  • Updated: 2025-10-21
  • ISBN: 9780349411361
  • Publisher: Piatkus Books
  • Published: 2016-01-01
  • Reviews: 3

In 'Play Bigger,' the authors argue that the key to building a legendary company is to create and dominate a new business category. They illustrate this with examples from companies like Uber, Salesforce.com, and Airbnb, which have redefined their industries by establishing entirely new categories. The book provides a strategic framework for entrepreneurs and established enterprises to define, develop, and rule a category over time, emphasizing the importance of becoming a Category King. /n/n The book draws on real-world examples and practical insights to show how companies can innovate and disrupt existing markets. It offers a roadmap for identifying opportunities, crafting a compelling category narrative, and executing a strategy that positions your company as the leader in a new market. Whether you're a startup founder or a corporate executive, 'Play Bigger' provides the tools and knowledge to think beyond traditional business models and create lasting success.

Reviews
0to5.com · 2025-10-21
strategic 4.00

The authors argue that true success comes from inventing a new game by defining and dominating a new market category. They emphasize the importance of developing and sustaining this category over time.

The review from 0to5.com emphasizes the book's central thesis that true market leaders don't just chase demand but define it. The authors believe that success lies in inventing a whole new game by defining a new market category, developing it, and dominating it over time. This perspective is particularly relevant for startups and innovative companies looking to make a significant impact in their industries. The review highlights the book's practical advice and strategic insights, making it a valuable resource for anyone interested in market leadership and innovation.

Quick quotes

    The authors believe that success comes from inventing a whole new game: defining a new market category, developing it, and dominating it over time.

    You can't build a legendary company without defining a new market category.

    True market leaders don't chase demand—they define it.

Strategic Discipline · 2022-09-12
comprehensive 4.20

The book focuses on the idea of inventing a new game by defining and dominating a new market category. It provides a comprehensive guide to building a legendary company through category design.

The review from Strategic Discipline delves into the book's core idea of inventing a new game by defining and dominating a new market category. It highlights the book's comprehensive approach to category design, which involves creating and developing a unique market niche. The review notes that the book offers practical strategies and insights for building a legendary company. It is particularly useful for business leaders and entrepreneurs seeking to innovate and lead in their respective markets. The book's emphasis on long-term dominance and strategic positioning makes it a valuable resource for anyone interested in market leadership.

Quick quotes

    It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time.

    To build a legendary company, you need to define a new market category.

    The book provides a comprehensive guide to building a legendary company through category design.

Sandeep Kelvadi's Blog · Sandeep Kelvadi · 2020-07-16
insightful 4.50

The book expands on the concept of positioning in the modern business landscape, referring to it as Category Design. It emphasizes the importance of finding a unique market niche and leveraging it to dominate the market.

Sandeep Kelvadi's review highlights how the book builds on the traditional concept of positioning, adapting it to the current business environment. He appreciates the authors' focus on Category Design, a process that involves identifying and creating a new market category. Kelvadi notes that the book provides valuable insights into how companies can dominate their markets by defining and developing new categories. He finds the book particularly useful for entrepreneurs and business leaders looking to innovate and lead in their industries.

Quick quotes

    Builds on the concept of Positioning for the current business landscape.

    The authors refer to it as Category Design, a process of finding a unique market niche and leveraging it to dominate the market.

    The book provides valuable insights into how companies can dominate their markets by defining and developing new categories.

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