Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business

by David Morey, Eugene Burger, and John E. McLaughlin
Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business cover
Good Books rating 4.25
Business and Economics
Technical
  • ID: 4335
  • Added: 2025-10-21
  • Updated: 2025-10-21
  • ISBN: 9781633537354
  • Publisher: Mango Media Inc.
  • Published: 2018-05-15
  • Reviews: 3

In 'Creating Business Magic,' three experts from diverse fields—business strategy, intelligence, and magic—unite to reveal how the principles of magic can transform business innovation. Drawing on legendary magic acts from Houdini to Penn and Teller, each chapter explores how these techniques can be applied to foster disruptive innovation and propel businesses ahead of the competition. The book emphasizes the power of perception, thinking outside the box, and breaking conceptual barriers to unlock creativity and innovation. The authors, a corporate strategist, a former acting CIA director, and a world-renowned magician, provide practical insights into how companies like Disney, Apple, and Amazon create 'magic' for their customers. By illuminating the connection between magic and business, the book inspires readers to think differently and unleash their inner magician to drive success in today's fast-paced marketplace.

Reviews
Barnes & Noble · 2023-01-01
inspiring 4.00

The book adapts nine strategies from the world's greatest magicians to inspire innovation and revolutionize business. It emphasizes the power of magic to ignite imagination and overcome barriers.

This book is a treasure trove of insights for anyone looking to infuse creativity and innovation into their business strategies. The authors draw parallels between the art of magic and business tactics, offering practical advice on how to captivate audiences and achieve exceptional results. They argue that the principles of magic can be applied to business to create a sense of wonder and engagement, ultimately leading to success. The book is not just about performing magic tricks but about understanding the psychology behind them and leveraging that knowledge in a business context.

Quick quotes

    The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians and inspire boundless creativity and innovation.

    Achieve Exceptional Results and Beat Your Competition.

    How the power of magic can ignite your own imagination, power through barriers, and achieve exceptional results.

Amazon · 2023-01-01
transformative 4.25

Readers appreciate the book's innovative approach to business strategy, finding it both inspiring and practical. The book is praised for its ability to transform traditional business tactics through the lens of magic.

Many readers have found this book to be a game-changer in their approach to business strategy. The unique perspective of using magic as a metaphor for business innovation has resonated with a wide audience. Readers appreciate the practical advice and real-world examples provided, which make the content accessible and applicable. The book's ability to inspire creativity and innovation is particularly noted, with many readers feeling empowered to apply these principles to their own businesses. The authors' combined expertise in magic and business strategy is a significant strength, making the content both engaging and valuable.

Quick quotes

    Three experts from the worlds of magic and business strategy share the secrets to conjuring innovation and shattering expectations.

    The unique perspective of using magic as a metaphor for business innovation has resonated with a wide audience.

    The book's ability to inspire creativity and innovation is particularly noted, with many readers feeling empowered to apply these principles to their own businesses.

Inc. · Christina Desmarais · 2018-06-26
engaging 4.50

The book is highly recommended for its unique approach to business strategy, drawing from the world of magic to inspire innovation. It is praised for its practical advice and engaging content.

Christina Desmarais highlights this book as one of the 22 books that successful people should read. She appreciates the authors' ability to blend the art of magic with business strategy, providing readers with a fresh perspective on innovation. The book is filled with real-world examples and actionable tips that can be applied to various business scenarios. Desmarais notes that the authors' expertise in both magic and business makes the content particularly compelling and valuable. The book is not just theoretical; it offers practical steps to revolutionize your business approach.

Quick quotes

    Three experts from the worlds of magic and business strategy share the secrets to conjuring innovation and shattering expectations.

    The authors' expertise in both magic and business makes the content particularly compelling and valuable.

    The book is filled with real-world examples and actionable tips that can be applied to various business scenarios.

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