Sway: The Irresistible Pull of Irrational Behavior by

Sway delves into the fascinating world of psychological influences that often go unnoticed but significantly impact our decision-making processes. The book explores concepts such as loss aversion, the diagnosis bias, and the chameleon effect, drawing on research from social psychology, behavioral economics, and organizational behavior. Through engaging stories and real-world examples, the authors illustrate how these forces affect our personal and professional lives, from relationships to business strategies. /n/nThe Brafman brothers provide a compelling analysis of why we make certain choices, even when they seem irrational. They introduce readers to various scenarios, such as a Harvard Business School professor's experiment and a football coach's unconventional strategy, to demonstrate the power of these psychological dynamics. Sway not only explains these phenomena but also offers practical advice on how to recognize and avoid falling prey to them, ultimately changing the way we think about our decisions.

Reviews

Kevin Eikenberry · 2025-10-20

fascinating 4.50

The book is found to be fascinating and fun, offering valuable ideas for leaders and business owners. It is considered an interesting read with practical applications.

The reviewer found the book to be both fascinating and enjoyable to read. They particularly appreciate the practical ideas and insights it offers, especially for those in leadership and business roles. The book is seen as a valuable resource that provides a deeper understanding of how irrational behavior can influence decision-making. The reviewer enjoys the engaging style and finds the content to be both informative and entertaining, making it a recommended read for professionals and anyone interested in behavioral psychology.

Quick quotes

Overall I found this book fascinating, fun to read and full of ideas for me both as a leader and business owner.

Taken as an interesting read, the book is worth the time and effort.

It offers valuable ideas for leaders and business owners.

Aircrew Academy · 2015-09-03

fascinating 4.00

The book is compared to Freakonomics for its engaging style and insightful exploration of human behavior. It offers a fresh perspective on how unconscious biases influence our decisions.

The reviewer found the book to be reminiscent of Freakonomics, praising its engaging and accessible writing style. They appreciate how the authors delve into the complexities of human behavior, highlighting the often overlooked biases that shape our decisions. The book is seen as a valuable read for anyone interested in understanding the psychological factors behind our choices. The reviewer enjoys the practical insights and finds the book both fascinating and thought-provoking, making it a worthwhile addition to the genre of behavioral psychology.

Quick quotes

The book Sway: The Irresistible Pull of Irrational Behavior reminds me of the writing style of Steven Levitt and Stephen Dubner in their books Freakonomics.

It offers a fresh perspective on how unconscious biases influence our decisions.

The book is seen as a valuable read for anyone interested in understanding the psychological factors behind our choices.

NSC Blog · 2009-10-13

compelling 3.50

The book is compared to other popular works like 'Tipping Point' and 'Freakonomics' for its exploration of human behavior quirks. It is seen as a compelling read that sheds light on common psychological influences.

The reviewer compares the book to other popular works like 'Tipping Point' and 'Freakonomics', highlighting its engaging exploration of human behavior quirks. They appreciate the book's ability to shed light on common psychological influences that affect our decision-making processes. The book is seen as a compelling read that offers valuable insights into the often irrational ways we make choices. The reviewer finds the content to be both informative and thought-provoking, making it a recommended read for anyone interested in understanding the complexities of human behavior.

Quick quotes

Sway is a book along the lines of Tipping Point or Freakonomics or Blink or Drunkard's Walk, which examine common human behavior quirks.

It offers valuable insights into the often irrational ways we make choices.

The book is seen as a compelling read that sheds light on common psychological influences.

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